---
title: "Ortlieb vs Sea to Summit: Which is more popular by branded search?"
description: "Which is more popular in search, Ortlieb or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Dry bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ortlieb-vs-sea-to-summit"
publisher: "Brandwave"
---

# Ortlieb vs Sea to Summit: Which is more popular by branded search?

Which is more popular in search, Ortlieb or Sea to Summit? Compare estimated monthly branded-search demand and Share of Search inside the Dry bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ortlieb and Sea to Summit
- **Competitive set**: Dry bag brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ortlieb Share of Search**: 35.3%
- **Sea to Summit Share of Search**: 35.3%

## Which is more popular in search, Ortlieb or Sea to Summit?

- In August 2026, Ortlieb and Sea to Summit were level on Share of Search among dry bag brands worldwide, with an estimated 110K branded searches each, at 35.3% estimated Share of Search each.
- The lead changed hands 3 times in the 11 months ending August 2026: Sea to Summit took it in January 2026, Ortlieb took it in February 2026, Sea to Summit took it in July 2026.
- Across the 11 months ending August 2026, Ortlieb’s estimated Share of Search among dry bag brands worldwide moved from 36.4% to 35.3%, and its estimated monthly branded searches moved from 74K to 110K.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among dry bag brands worldwide moved from 29.7% to 35.3%, and its estimated monthly branded searches moved from 60.5K to 110K.

## How did search popularity change for dry bag brands worldwide in August 2026?

- In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%.
- In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%.

## Month by month

| Month | Ortlieb estimated searches | Ortlieb Share of Search | Ortlieb rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 36.4% | 1 | 60.5K | 29.7% | 2 |
| Nov 2025 | 74K | 33.2% | 1 | 74K | 33.2% | 2 |
| Dec 2025 | 60.5K | 32.1% | 1 | 60.5K | 32.1% | 2 |
| Jan 2026 | 60.5K | 28.9% | 2 | 74K | 35.4% | 1 |
| Feb 2026 | 74K | 36.4% | 1 | 60.5K | 29.8% | 2 |
| Mar 2026 | 90.5K | 37.3% | 1 | 74K | 30.5% | 2 |
| Apr 2026 | 90.5K | 38.7% | 1 | 74K | 31.7% | 2 |
| May 2026 | 110K | 38.6% | 1 | 90.5K | 31.8% | 2 |
| Jun 2026 | 90.5K | 34.1% | 1 | 90.5K | 34.1% | 2 |
| Jul 2026 | 90.5K | 30% | 2 | 110K | 36.5% | 1 |
| Aug 2026 | 110K | 35.3% | 1 | 110K | 35.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ortlieb’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ortlieb**: Measured on the search term “ortlieb”.
- **Sea to Summit**: Measured on the search term “sea to summit”.

- [Ortlieb profile](/demand/global-en/brands/ortlieb)
- [Sea to Summit profile](/demand/global-en/brands/sea-to-summit)
- [All dry bag brands worldwide](/demand/global-en/categories/dry-bag-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ortlieb or Sea to Summit?

In August 2026, Ortlieb and Sea to Summit were level on Share of Search among dry bag brands worldwide, with an estimated 110K branded searches each, at 35.3% estimated Share of Search each.

## Cite this page

Brandwave. "Ortlieb vs Sea to Summit: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ortlieb-vs-sea-to-summit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ortlieb-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.