--- title: "Orivet vs Wisdom Panel: Which is searched more?" description: "Is Orivet or Wisdom Panel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet dna test services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/orivet-vs-wisdom-panel" publisher: "Brandwave" --- # Orivet vs Wisdom Panel: Which is searched more? Is Orivet or Wisdom Panel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet dna test services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Orivet and Wisdom Panel - **Competitive set**: Pet dna test services - **Market**: Global - **Month measured**: Sep 2026 - **Orivet Share of Search**: 4.5% - **Wisdom Panel Share of Search**: 41.5% ## Is Orivet or Wisdom Panel more popular in search? - In September 2026, Wisdom Panel had more branded searches than Orivet among pet dna test services worldwide. Wisdom Panel had about 49,500 branded searches, while Orivet had 5,400. Wisdom Panel made up 41.5% of all pet dna test service searches we track, and Orivet accounted for 4.5%. - Wisdom Panel was ahead of Orivet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Orivet’s share of searches among pet dna test services worldwide moved from 4.1% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Wisdom Panel’s share of searches among pet dna test services worldwide moved from 37.8% to 41.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top pet dna test services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wisdom Panel appeared in all five answers. Orivet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Embark | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wisdom Panel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Basepaws | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DNA My Dog | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Orivet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EasyDNA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet dna test services - Asked ChatGPT "Which pet dna test service should I buy?": 1. Wisdom Panel, 2. Basepaws, 3. Embark - Asked ChatGPT "What are the best pet dna test service brands?": 1. Embark, 2. Wisdom Panel, 3. Basepaws - Asked ChatGPT "What's the best pet dna test service for breed identification?": 1. Embark, 2. Wisdom Panel - Searched Google, AI Overview "dog dna test": 1. Embark, 2. Wisdom Panel, 3. DNA My Dog - Searched Google, AI Overview "cat dna test": 1. Wisdom Panel, 2. Basepaws Not named in any answer: Orivet and EasyDNA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet dna test services worldwide in September 2026? - In September 2026, Wisdom Panel gained share of searches among pet dna test services worldwide, from 38.5% to 41.5%. - Orivet’s share of searches among pet dna test services worldwide has gained ground for 3 months in a row, from 3.6% to 4.5% in September 2026. ## Month by month | Month | Orivet estimated searches | Orivet Share of Search | Orivet rank | Wisdom Panel estimated searches | Wisdom Panel Share of Search | Wisdom Panel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 4.1% | 5 | 60.5K | 37.8% | 2 | | Nov 2025 | 6.6K | 3.7% | 5 | 60.5K | 33.6% | 2 | | Dec 2025 | 6.6K | 2.8% | 5 | 74K | 31.3% | 2 | | Jan 2026 | 8.1K | 3.3% | 5 | 74K | 30.5% | 2 | | Feb 2026 | 6.6K | 3.3% | 5 | 60.5K | 30.4% | 2 | | Mar 2026 | 8.1K | 4% | 5 | 60.5K | 30.1% | 2 | | Apr 2026 | 6.6K | 3.6% | 5 | 49.5K | 26.7% | 2 | | May 2026 | 6.6K | 3.8% | 4 | 60.5K | 34.6% | 2 | | Jun 2026 | 6.6K | 3.6% | 5 | 49.5K | 26.9% | 2 | | Jul 2026 | 6.6K | 3.8% | 4 | 60.5K | 34.8% | 2 | | Aug 2026 | 6.6K | 4.2% | 5 | 60.5K | 38.5% | 2 | | Sep 2026 | 5.4K | 4.5% | 5 | 49.5K | 41.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Orivet’s and Wisdom Panel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Orivet**: Measured on the search term “orivet”. - **Wisdom Panel**: Measured on the search term “wisdom panel”. - [Orivet profile](/demand/global-en/brands/orivet) - [Wisdom Panel profile](/demand/global-en/brands/wisdom-panel) - [All pet dna test services worldwide](/demand/global-en/categories/pet-dna-test-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Orivet or Wisdom Panel more popular in search? In September 2026, Wisdom Panel had more branded searches than Orivet among pet dna test services worldwide. Wisdom Panel had about 49,500 branded searches, while Orivet had 5,400. Wisdom Panel made up 41.5% of all pet dna test service searches we track, and Orivet accounted for 4.5%. ## Cite this page Brandwave. "Orivet vs Wisdom Panel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/orivet-vs-wisdom-panel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/orivet-vs-wisdom-panel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.