---
title: "Originality.ai vs Turnitin: Which is searched more?"
description: "Which is more popular in search, Originality.ai or Turnitin? Compare estimated monthly branded-search demand and Share of Search inside the AI content detectors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/originality-ai-vs-turnitin"
publisher: "Brandwave"
---

# Originality.ai vs Turnitin: Which is searched more?

Which is more popular in search, Originality.ai or Turnitin? Compare estimated monthly branded-search demand and Share of Search inside the AI content detectors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Originality.ai and Turnitin
- **Competitive set**: AI content detectors
- **Market**: Global
- **Month measured**: Aug 2026
- **Originality.ai Share of Search**: 3.9%
- **Turnitin Share of Search**: 52.2%

## Which is more popular in search, Originality.ai or Turnitin?

- In August 2026, Turnitin had more branded searches than Originality.ai among AI content detectors worldwide. Turnitin was estimated to have 1.5M branded searches compared to Originality.ai’s 111K, and held a 52.2% Share of Search versus Originality.ai’s 3.9%.
- Turnitin was ahead of Originality.ai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Originality.ai’s estimated Share of Search among AI content detectors worldwide held steady at 3.9%, and its estimated monthly branded searches moved from 203K to 111K.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors worldwide moved from 52.3% to 52.2%, and its estimated monthly branded searches moved from 2.7M to 1.5M.

## How did search popularity change for AI content detectors worldwide in August 2026?

- In August 2026, Turnitin lost estimated Share of Search among AI content detectors worldwide, from 55.1% to 52.2%.
- In August 2026, Originality.ai lost estimated Share of Search among AI content detectors worldwide, from 5% to 3.9%.

## Month by month

| Month | Originality.ai estimated searches | Originality.ai Share of Search | Originality.ai rank | Turnitin estimated searches | Turnitin Share of Search | Turnitin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 203K | 3.9% | 4 | 2.7M | 52.3% | 1 |
| Nov 2025 | 249K | 4.2% | 4 | 3.4M | 56.8% | 1 |
| Dec 2025 | 249K | 5.8% | 3 | 2.2M | 51.8% | 1 |
| Jan 2026 | 203K | 5.7% | 3 | 1.8M | 50.9% | 1 |
| Feb 2026 | 203K | 5.5% | 4 | 1.8M | 49.9% | 1 |
| Mar 2026 | 304K | 6.3% | 3 | 2.2M | 46.2% | 1 |
| Apr 2026 | 304K | 5.6% | 4 | 2.7M | 50.6% | 1 |
| May 2026 | 248K | 5% | 4 | 2.7M | 55.6% | 1 |
| Jun 2026 | 167K | 4.5% | 4 | 2.2M | 60.1% | 1 |
| Jul 2026 | 137K | 5% | 4 | 1.5M | 55.1% | 1 |
| Aug 2026 | 111K | 3.9% | 4 | 1.5M | 52.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Originality.ai’s and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Originality.ai**: Measured on the search terms “originality ai” and “originalityai”, summed into one figure.
- **Turnitin**: Measured on the search term “turnitin”.

- [Originality.ai profile](/demand/global-en/brands/originality-ai)
- [Turnitin profile](/demand/global-en/brands/turnitin)
- [All AI content detectors worldwide](/demand/global-en/categories/ai-content-detectors): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Originality.ai or Turnitin?

In August 2026, Turnitin had more branded searches than Originality.ai among AI content detectors worldwide. Turnitin was estimated to have 1.5M branded searches compared to Originality.ai’s 111K, and held a 52.2% Share of Search versus Originality.ai’s 3.9%.

## Cite this page

Brandwave. "Originality.ai vs Turnitin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/originality-ai-vs-turnitin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/originality-ai-vs-turnitin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.