---
title: "Oriental Trading vs Party City: Which is more popular by branded search?"
description: "Which is more popular in search, Oriental Trading or Party City? Compare estimated monthly branded-search demand and Share of Search inside the Party supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oriental-trading-vs-party-city"
publisher: "Brandwave"
---

# Oriental Trading vs Party City: Which is more popular by branded search?

Which is more popular in search, Oriental Trading or Party City? Compare estimated monthly branded-search demand and Share of Search inside the Party supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oriental Trading and Party City
- **Competitive set**: Party supplies
- **Market**: Global
- **Month measured**: Aug 2026
- **Oriental Trading Share of Search**: 26.1%
- **Party City Share of Search**: 71%

## Which is more popular in search, Oriental Trading or Party City?

- In August 2026, Party City had more branded searches than Oriental Trading among party supplies worldwide. Party City was estimated to have 1M branded searches compared to Oriental Trading’s 368K, and held a 71% Share of Search versus Oriental Trading’s 26.1%.
- Party City was ahead of Oriental Trading in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide moved from 16.4% to 26.1%, and its estimated monthly branded searches moved from 673K to 368K.
- Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide moved from 81.4% to 71%, and its estimated monthly branded searches moved from 3.4M to 1M.

## How did search popularity change for party supplies worldwide in August 2026?

- In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%.
- In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.

## Month by month

| Month | Oriental Trading estimated searches | Oriental Trading Share of Search | Oriental Trading rank | Party City estimated searches | Party City Share of Search | Party City rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 16.4% | 2 | 3.4M | 81.4% | 1 |
| Nov 2025 | 673K | 38.2% | 2 | 1M | 56.8% | 1 |
| Dec 2025 | 368K | 25.9% | 2 | 1M | 70.4% | 1 |
| Jan 2026 | 550K | 34.1% | 2 | 1M | 62% | 1 |
| Feb 2026 | 450K | 29.7% | 2 | 1M | 66% | 1 |
| Mar 2026 | 550K | 34.1% | 2 | 1M | 62% | 1 |
| Apr 2026 | 450K | 34.2% | 2 | 823K | 62.5% | 1 |
| May 2026 | 450K | 30.1% | 2 | 1M | 66.9% | 1 |
| Jun 2026 | 368K | 25.9% | 2 | 1M | 70.4% | 1 |
| Jul 2026 | 368K | 29.8% | 2 | 823K | 66.6% | 1 |
| Aug 2026 | 368K | 26.1% | 2 | 1M | 71% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oriental Trading’s and Party City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oriental Trading**: Measured on the search term “oriental trading”.
- **Party City**: Measured on the search term “party city”.

- [Oriental Trading profile](/demand/global-en/brands/oriental-trading)
- [Party City profile](/demand/global-en/brands/party-city)
- [All party supplies worldwide](/demand/global-en/categories/party-supplies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oriental Trading or Party City?

In August 2026, Party City had more branded searches than Oriental Trading among party supplies worldwide. Party City was estimated to have 1M branded searches compared to Oriental Trading’s 368K, and held a 71% Share of Search versus Oriental Trading’s 26.1%.

## Cite this page

Brandwave. "Oriental Trading vs Party City: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/oriental-trading-vs-party-city

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oriental-trading-vs-party-city. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.