--- title: "Orgain vs OWYN: Which is more popular?" description: "Is Orgain or OWYN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/orgain-vs-owyn" publisher: "Brandwave" --- # Orgain vs OWYN: Which is more popular? Is Orgain or OWYN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Orgain and OWYN - **Competitive set**: Protein shake brands - **Market**: Global - **Month measured**: Oct 2026 - **Orgain Share of Search**: 4.6% - **OWYN Share of Search**: 6.8% ## Is Orgain or OWYN more popular in search? - In October 2026, OWYN had more branded searches than Orgain among protein shake brands worldwide. OWYN had about 60,500 branded searches, while Orgain had 40,500. OWYN made up 6.8% of all protein shake brand searches we track, and Orgain accounted for 4.6%. - OWYN was ahead of Orgain in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Orgain’s share of searches among protein shake brands worldwide moved from 3.9% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 40.5K. - Across the 12 months ending October 2026, OWYN’s share of searches among protein shake brands worldwide moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top protein shake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OWYN appeared in all five answers. Orgain did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein shake brands - Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN - Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk - Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN - Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia - Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN Not named in any answer: Ensure, Oikos, Orgain and Slate Milk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for protein shake brands worldwide in October 2026? - In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches. - Orgain’s share of searches among protein shake brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.6% in October 2026. ## How has branded search for Orgain and OWYN changed worldwide over the last 12 months? | Month | Orgain estimated searches | Orgain Share of Search | Orgain rank | OWYN estimated searches | OWYN Share of Search | OWYN rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.2K | 3.9% | 8 | 40.5K | 7.2% | 6 | | Dec 2025 | 27.1K | 4.9% | 7 | 40.5K | 7.3% | 6 | | Jan 2026 | 40.5K | 4.5% | 7 | 74K | 8.2% | 4 | | Feb 2026 | 33.1K | 4.2% | 7 | 60.5K | 7.6% | 5 | | Mar 2026 | 33.1K | 3.6% | 7 | 90.5K | 9.9% | 4 | | Apr 2026 | 33.1K | 4.3% | 7 | 60.5K | 7.9% | 4 | | May 2026 | 33.1K | 3.9% | 7 | 60.5K | 7.2% | 4 | | Jun 2026 | 33.1K | 3.4% | 7 | 60.5K | 6.3% | 5 | | Jul 2026 | 33.1K | 3.5% | 7 | 60.5K | 6.4% | 5 | | Aug 2026 | 33.1K | 3.5% | 7 | 60.5K | 6.4% | 6 | | Sep 2026 | 33.1K | 4.1% | 7 | 49.5K | 6.1% | 6 | | Oct 2026 | 40.5K | 4.6% | 7 | 60.5K | 6.8% | 5 | ## How are Orgain’s and OWYN’s branded searches counted? Brandwave collects information about searches that people make online using Orgain’s and OWYN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Orgain**: Measured on the search term “orgain protein shake”. - **OWYN**: Measured on the search term “owyn protein shake”. - [Orgain profile](/demand/global-en/brands/orgain) - [OWYN profile](/demand/global-en/brands/owyn) - [All protein shake brands worldwide](/demand/global-en/categories/protein-shake-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Orgain or OWYN more popular in search? In October 2026, OWYN had more branded searches than Orgain among protein shake brands worldwide. OWYN had about 60,500 branded searches, while Orgain had 40,500. OWYN made up 6.8% of all protein shake brand searches we track, and Orgain accounted for 4.6%. ## Cite this page Brandwave. "Orgain vs OWYN: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/orgain-vs-owyn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/orgain-vs-owyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.