--- title: "Orbit vs Tic Tac: Which is searched more?" description: "Is Orbit or Tic Tac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/orbit-gum-vs-tic-tac" publisher: "Brandwave" --- # Orbit vs Tic Tac: Which is searched more? Is Orbit or Tic Tac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Orbit and Tic Tac - **Competitive set**: Chewing gum and mint brands - **Market**: Global - **Month measured**: Sep 2026 - **Orbit Share of Search**: 3.6% - **Tic Tac Share of Search**: 48.2% ## Is Orbit or Tic Tac more popular in search? - In September 2026, Tic Tac had more branded searches than Orbit among chewing gum and mint brands worldwide. Tic Tac had about 368,000 branded searches, while Orbit had 27,100. Tic Tac made up 48.2% of all chewing gum and mint brand searches we track, and Orbit accounted for 3.6%. - Tic Tac was ahead of Orbit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Orbit’s share of searches among chewing gum and mint brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands worldwide moved from 47.9% to 48.2%, and its estimated monthly branded searches held steady at 368K. ## Top chewing gum and mint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Orbit appeared in all five answers. Tic Tac was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Orbit was listed before Tic Tac in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Extra | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Orbit | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mentos | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Tic Tac | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Airwaves | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Juicy Fruit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eclipse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chewing gum and mint brands - Asked ChatGPT "Which chewing gum brand should I buy?": 1. Extra, 2. Orbit - Asked ChatGPT "What are the best chewing gum and mint brands?": 1. Extra, 2. Orbit, 3. Mentos, 4. Tic Tac - Asked ChatGPT "What's the best chewing gum brand for fresh breath?": 1. Orbit, 2. Extra - Searched Google, AI Overview "best chewing gum": 1. Orbit - Searched Google, AI Overview "chewing gum brands": 1. Extra, 2. Orbit, 3. Mentos Not named in any answer: Airwaves, Juicy Fruit and Eclipse. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chewing gum and mint brands worldwide in September 2026? - In September 2026, Tic Tac gained share of searches among chewing gum and mint brands worldwide, from 43.2% to 48.2%. ## Month by month | Month | Orbit estimated searches | Orbit Share of Search | Orbit rank | Tic Tac estimated searches | Tic Tac Share of Search | Tic Tac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 3.5% | 6 | 368K | 47.9% | 1 | | Nov 2025 | 27.1K | 3.9% | 6 | 301K | 43.8% | 1 | | Dec 2025 | 27.1K | 4% | 6 | 301K | 44.8% | 1 | | Jan 2026 | 33.1K | 4.2% | 6 | 368K | 46.9% | 1 | | Feb 2026 | 27.1K | 4.2% | 6 | 301K | 46.2% | 1 | | Mar 2026 | 33.1K | 4.7% | 6 | 301K | 42.5% | 1 | | Apr 2026 | 33.1K | 4.7% | 6 | 301K | 42.6% | 1 | | May 2026 | 33.1K | 4.3% | 6 | 368K | 48% | 1 | | Jun 2026 | 27.1K | 4% | 6 | 301K | 44.2% | 1 | | Jul 2026 | 27.1K | 4.1% | 6 | 301K | 45.5% | 1 | | Aug 2026 | 27.1K | 3.9% | 6 | 301K | 43.2% | 1 | | Sep 2026 | 27.1K | 3.6% | 6 | 368K | 48.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Orbit’s and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Orbit**: Measured on the search term “orbit gum”. - **Tic Tac**: Measured on the search term “tic tac”. - [Orbit profile](/demand/global-en/brands/orbit-gum) - [Tic Tac profile](/demand/global-en/brands/tic-tac) - [All chewing gum and mint brands worldwide](/demand/global-en/categories/chewing-gum-and-mint-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Orbit or Tic Tac more popular in search? In September 2026, Tic Tac had more branded searches than Orbit among chewing gum and mint brands worldwide. Tic Tac had about 368,000 branded searches, while Orbit had 27,100. Tic Tac made up 48.2% of all chewing gum and mint brand searches we track, and Orbit accounted for 3.6%. ## Cite this page Brandwave. "Orbit vs Tic Tac: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/orbit-gum-vs-tic-tac This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/orbit-gum-vs-tic-tac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.