---
title: "Oral-B vs TheraBreath: Which is more popular by branded search?"
description: "Which is more popular in search, Oral-B or TheraBreath? Compare estimated monthly branded-search demand and Share of Search inside the Mouthwash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oral-b-vs-therabreath"
publisher: "Brandwave"
---

# Oral-B vs TheraBreath: Which is more popular by branded search?

Which is more popular in search, Oral-B or TheraBreath? Compare estimated monthly branded-search demand and Share of Search inside the Mouthwash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oral-B and TheraBreath
- **Competitive set**: Mouthwash brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Oral-B Share of Search**: 44.5%
- **TheraBreath Share of Search**: 7.9%

## Which is more popular in search, Oral-B or TheraBreath?

- In August 2026, Oral-B had more branded searches than TheraBreath among mouthwash brands worldwide. Oral-B was estimated to have 760K branded searches compared to TheraBreath’s 135K, and held a 44.5% Share of Search versus TheraBreath’s 7.9%.
- Oral-B was ahead of TheraBreath in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among mouthwash brands worldwide moved from 47.4% to 44.5%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, TheraBreath’s estimated Share of Search among mouthwash brands worldwide moved from 6.2% to 7.9%, and its estimated monthly branded searches moved from 110K to 135K.

## How did search popularity change for mouthwash brands worldwide in August 2026?

- In August 2026, TheraBreath lost estimated Share of Search among mouthwash brands worldwide, from 8.5% to 7.9%.

## Month by month

| Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | TheraBreath estimated searches | TheraBreath Share of Search | TheraBreath rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 842K | 47.4% | 1 | 110K | 6.2% | 4 |
| Nov 2025 | 1.2M | 59.6% | 1 | 110K | 5.6% | 4 |
| Dec 2025 | 1.1M | 56.9% | 1 | 110K | 5.9% | 4 |
| Jan 2026 | 862K | 49.5% | 1 | 135K | 7.8% | 4 |
| Feb 2026 | 705K | 44.5% | 1 | 135K | 8.5% | 4 |
| Mar 2026 | 705K | 42.3% | 1 | 135K | 8.1% | 4 |
| Apr 2026 | 688K | 44% | 1 | 135K | 8.6% | 4 |
| May 2026 | 688K | 44.7% | 1 | 110K | 7.1% | 4 |
| Jun 2026 | 705K | 47.3% | 1 | 110K | 7.4% | 4 |
| Jul 2026 | 705K | 44.5% | 1 | 135K | 8.5% | 4 |
| Aug 2026 | 760K | 44.5% | 1 | 135K | 7.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and TheraBreath’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.
- **TheraBreath**: Measured on the search term “therabreath”.

- [Oral-B profile](/demand/global-en/brands/oral-b)
- [TheraBreath profile](/demand/global-en/brands/therabreath)
- [All mouthwash brands worldwide](/demand/global-en/categories/mouthwash-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oral-B or TheraBreath?

In August 2026, Oral-B had more branded searches than TheraBreath among mouthwash brands worldwide. Oral-B was estimated to have 760K branded searches compared to TheraBreath’s 135K, and held a 44.5% Share of Search versus TheraBreath’s 7.9%.

## Cite this page

Brandwave. "Oral-B vs TheraBreath: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/oral-b-vs-therabreath

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oral-b-vs-therabreath. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.