---
title: "Oral-B vs SURI: Which is more popular by branded search?"
description: "Which is more popular in search, Oral-B or SURI? Compare estimated monthly branded-search demand and Share of Search inside the Electric toothbrush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oral-b-vs-suri"
publisher: "Brandwave"
---

# Oral-B vs SURI: Which is more popular by branded search?

Which is more popular in search, Oral-B or SURI? Compare estimated monthly branded-search demand and Share of Search inside the Electric toothbrush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oral-B and SURI
- **Competitive set**: Electric toothbrush brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Oral-B Share of Search**: 57.6%
- **SURI Share of Search**: 6%

## Which is more popular in search, Oral-B or SURI?

- In August 2026, Oral-B had more branded searches than SURI among electric toothbrush brands worldwide. Oral-B was estimated to have 760K branded searches compared to SURI’s 79.7K, and held a 57.6% Share of Search versus SURI’s 6%.
- Oral-B was ahead of SURI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide moved from 59.8% to 57.6%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide moved from 4.6% to 6%, and its estimated monthly branded searches moved from 65.3K to 79.7K.

## How did search popularity change for electric toothbrush brands worldwide in August 2026?

- In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.
- Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.

## Month by month

| Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | SURI estimated searches | SURI Share of Search | SURI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 842K | 59.8% | 1 | 65.3K | 4.6% | 3 |
| Nov 2025 | 1.2M | 60.5% | 1 | 97.8K | 5% | 3 |
| Dec 2025 | 1.1M | 57.8% | 1 | 97.7K | 5.4% | 3 |
| Jan 2026 | 862K | 59.3% | 1 | 66.3K | 4.6% | 3 |
| Feb 2026 | 705K | 59% | 1 | 65.3K | 5.5% | 3 |
| Mar 2026 | 705K | 56.5% | 1 | 66.3K | 5.3% | 3 |
| Apr 2026 | 688K | 57.3% | 1 | 80.9K | 6.7% | 3 |
| May 2026 | 688K | 58.7% | 1 | 79.8K | 6.8% | 3 |
| Jun 2026 | 705K | 58.6% | 1 | 79.7K | 6.6% | 3 |
| Jul 2026 | 705K | 57.9% | 1 | 81K | 6.6% | 3 |
| Aug 2026 | 760K | 57.6% | 1 | 79.7K | 6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and SURI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.
- **SURI**: Measured on the search terms “electric toothbrush suri”, “suri electric toothbrush”, “suri toothbrush” and “trysuri com”, summed into one figure.

- [Oral-B profile](/demand/global-en/brands/oral-b)
- [SURI profile](/demand/global-en/brands/suri)
- [All electric toothbrush brands worldwide](/demand/global-en/categories/electric-toothbrush-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oral-B or SURI?

In August 2026, Oral-B had more branded searches than SURI among electric toothbrush brands worldwide. Oral-B was estimated to have 760K branded searches compared to SURI’s 79.7K, and held a 57.6% Share of Search versus SURI’s 6%.

## Cite this page

Brandwave. "Oral-B vs SURI: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/oral-b-vs-suri

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oral-b-vs-suri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.