---
title: "Oral-B vs Smile Direct Club: Which is more popular by branded search?"
description: "Which is more popular in search, Oral-B or Smile Direct Club? Compare estimated monthly branded-search demand and Share of Search inside the Tooth whitening products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oral-b-vs-smile-direct-club"
publisher: "Brandwave"
---

# Oral-B vs Smile Direct Club: Which is more popular by branded search?

Which is more popular in search, Oral-B or Smile Direct Club? Compare estimated monthly branded-search demand and Share of Search inside the Tooth whitening products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oral-B and Smile Direct Club
- **Competitive set**: Tooth whitening products
- **Market**: Global
- **Month measured**: Aug 2026
- **Oral-B Share of Search**: 54%
- **Smile Direct Club Share of Search**: 1.6%

## Which is more popular in search, Oral-B or Smile Direct Club?

- In August 2026, Oral-B had more branded searches than Smile Direct Club among tooth whitening products worldwide. Oral-B was estimated to have 760K branded searches compared to Smile Direct Club’s 22.2K, and held a 54% Share of Search versus Smile Direct Club’s 1.6%.
- Oral-B was ahead of Smile Direct Club in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among tooth whitening products worldwide moved from 55.1% to 54%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, Smile Direct Club’s estimated Share of Search among tooth whitening products worldwide moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

## How did search popularity change for tooth whitening products worldwide in August 2026?

- In August 2026, Smile Direct Club lost estimated Share of Search among tooth whitening products worldwide, from 2.5% to 1.6%.

## Month by month

| Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Smile Direct Club estimated searches | Smile Direct Club Share of Search | Smile Direct Club rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 842K | 55.1% | 1 | 33.1K | 2.2% | 5 |
| Nov 2025 | 1.2M | 62.2% | 1 | 33.1K | 1.7% | 5 |
| Dec 2025 | 1.1M | 62.3% | 1 | 33.1K | 2% | 5 |
| Jan 2026 | 862K | 56.7% | 1 | 40.5K | 2.7% | 5 |
| Feb 2026 | 705K | 53.8% | 1 | 33.1K | 2.5% | 5 |
| Mar 2026 | 705K | 48.9% | 1 | 40.5K | 2.8% | 5 |
| Apr 2026 | 688K | 53.5% | 1 | 27.1K | 2.1% | 5 |
| May 2026 | 688K | 54.7% | 1 | 27.1K | 2.2% | 5 |
| Jun 2026 | 705K | 55.5% | 1 | 22.2K | 1.7% | 5 |
| Jul 2026 | 705K | 54% | 1 | 33.1K | 2.5% | 5 |
| Aug 2026 | 760K | 54% | 1 | 22.2K | 1.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and Smile Direct Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.
- **Smile Direct Club**: Measured on the search term “smile direct club”.

- [Oral-B profile](/demand/global-en/brands/oral-b)
- [Smile Direct Club profile](/demand/global-en/brands/smile-direct-club)
- [All tooth whitening products worldwide](/demand/global-en/categories/tooth-whitening-products): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oral-B or Smile Direct Club?

In August 2026, Oral-B had more branded searches than Smile Direct Club among tooth whitening products worldwide. Oral-B was estimated to have 760K branded searches compared to Smile Direct Club’s 22.2K, and held a 54% Share of Search versus Smile Direct Club’s 1.6%.

## Cite this page

Brandwave. "Oral-B vs Smile Direct Club: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/oral-b-vs-smile-direct-club

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oral-b-vs-smile-direct-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.