---
title: "Oral-B vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Oral-B or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Toothbrush head brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oral-b-vs-philips"
publisher: "Brandwave"
---

# Oral-B vs Philips: Which is more popular by branded search?

Which is more popular in search, Oral-B or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Toothbrush head brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oral-B and Philips
- **Competitive set**: Toothbrush head brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Oral-B Share of Search**: 28.4%
- **Philips Share of Search**: 41.1%

## Which is more popular in search, Oral-B or Philips?

- In August 2026, Philips had more branded searches than Oral-B among toothbrush head brands worldwide. Philips was estimated to have 1.1M branded searches compared to Oral-B’s 760K, and held a 41.1% Share of Search versus Oral-B’s 28.4%.
- Philips was ahead of Oral-B in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothbrush head brands worldwide moved from 31.5% to 28.4%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among toothbrush head brands worldwide moved from 40.4% to 41.1%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for toothbrush head brands worldwide in August 2026?

- In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.

## Month by month

| Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 842K | 31.5% | 2 | 1.1M | 40.4% | 1 |
| Nov 2025 | 1.2M | 37.7% | 2 | 1.3M | 40.9% | 1 |
| Dec 2025 | 1.1M | 33.9% | 2 | 1.4M | 44.5% | 1 |
| Jan 2026 | 862K | 32.8% | 2 | 1.1M | 41.7% | 1 |
| Feb 2026 | 705K | 30% | 2 | 975K | 41.5% | 1 |
| Mar 2026 | 705K | 28.4% | 2 | 957K | 38.6% | 1 |
| Apr 2026 | 688K | 29.1% | 2 | 939K | 39.7% | 1 |
| May 2026 | 688K | 29.5% | 2 | 909K | 39% | 1 |
| Jun 2026 | 705K | 30% | 2 | 911K | 38.7% | 1 |
| Jul 2026 | 705K | 28.2% | 2 | 1.1M | 42.3% | 1 |
| Aug 2026 | 760K | 28.4% | 2 | 1.1M | 41.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Oral-B profile](/demand/global-en/brands/oral-b)
- [Philips profile](/demand/global-en/brands/philips)
- [All toothbrush head brands worldwide](/demand/global-en/categories/electric-toothbrush-refill-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oral-B or Philips?

In August 2026, Philips had more branded searches than Oral-B among toothbrush head brands worldwide. Philips was estimated to have 1.1M branded searches compared to Oral-B’s 760K, and held a 41.1% Share of Search versus Oral-B’s 28.4%.

## Cite this page

Brandwave. "Oral-B vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/oral-b-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oral-b-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.