--- title: "Oral-B vs Parodontax: Which is searched more?" description: "Is Oral-B or Parodontax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/oral-b-vs-parodontax" publisher: "Brandwave" --- # Oral-B vs Parodontax: Which is searched more? Is Oral-B or Parodontax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oral-B and Parodontax - **Competitive set**: Toothpaste brands - **Market**: Global - **Month measured**: Sep 2026 - **Oral-B Share of Search**: 26% - **Parodontax Share of Search**: 7.8% ## Is Oral-B or Parodontax more popular in search? - In September 2026, Oral-B had more branded searches than Parodontax among toothpaste brands worldwide. Oral-B had about 669,000 branded searches, while Parodontax had 201,000. Oral-B made up 26% of all toothpaste brand searches we track, and Parodontax accounted for 7.8%. - Oral-B was ahead of Parodontax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Oral-B’s share of searches among toothpaste brands worldwide moved from 31.3% to 26%, and its estimated monthly branded searches moved from 751K to 669K. - Across the 12 months ending September 2026, Parodontax’s share of searches among toothpaste brands worldwide moved from 8.4% to 7.8%, and its estimated monthly branded searches held steady at 201K. ## Top toothpaste brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Parodontax was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Oral-B did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crest | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sensodyne | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm and Hammer | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Parodontax | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Oral-B | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toothpaste brands - Asked ChatGPT "Which toothpaste brand should I buy?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Crest, 2. Colgate, 3. Sensodyne, 4. Arm and Hammer, 5. Parodontax - Asked ChatGPT "What's the best toothpaste brand for daily brushing?": 1. Colgate, 2. Crest, 3. Sensodyne - Searched Google, AI Overview "toothpaste brands": 1. Crest, 2. Colgate, 3. Sensodyne, 4. Arm and Hammer, 5. Parodontax - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Sensodyne, 3. Parodontax Not named in any answer: Oral-B. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toothpaste brands worldwide in September 2026? - Parodontax’s share of searches among toothpaste brands worldwide has lost ground for 3 months in a row, from 8.7% to 7.8% in September 2026. - Estimated monthly branded searches for Oral-B worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026. ## Month by month | Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Parodontax estimated searches | Parodontax Share of Search | Parodontax rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 751K | 31.3% | 1 | 201K | 8.4% | 4 | | Nov 2025 | 1M | 39.7% | 1 | 201K | 7.7% | 4 | | Dec 2025 | 918K | 35.4% | 1 | 246K | 9.5% | 4 | | Jan 2026 | 751K | 28.2% | 2 | 246K | 9.2% | 4 | | Feb 2026 | 614K | 27.2% | 2 | 201K | 8.9% | 4 | | Mar 2026 | 614K | 24.5% | 3 | 246K | 9.8% | 4 | | Apr 2026 | 614K | 25.3% | 3 | 201K | 8.3% | 4 | | May 2026 | 614K | 26.6% | 3 | 201K | 8.7% | 4 | | Jun 2026 | 614K | 26.6% | 3 | 201K | 8.7% | 4 | | Jul 2026 | 614K | 25.4% | 3 | 201K | 8.3% | 4 | | Aug 2026 | 669K | 26.1% | 3 | 201K | 7.8% | 4 | | Sep 2026 | 669K | 26% | 3 | 201K | 7.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Oral-B’s and Parodontax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oral-B**: Measured on the search terms “oral b electric toothbrush” and “oral-b”, summed into one figure. - **Parodontax**: Measured on the search term “parodontax”. - [Oral-B profile](/demand/global-en/brands/oral-b) - [Parodontax profile](/demand/global-en/brands/parodontax) - [All toothpaste brands worldwide](/demand/global-en/categories/toothpaste-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oral-B or Parodontax more popular in search? In September 2026, Oral-B had more branded searches than Parodontax among toothpaste brands worldwide. Oral-B had about 669,000 branded searches, while Parodontax had 201,000. Oral-B made up 26% of all toothpaste brand searches we track, and Parodontax accounted for 7.8%. ## Cite this page Brandwave. "Oral-B vs Parodontax: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/oral-b-vs-parodontax This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oral-b-vs-parodontax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.