---
title: "Optum vs Waystar: Which is more popular by branded search?"
description: "Which is more popular in search, Optum or Waystar? Compare estimated monthly branded-search demand and Share of Search inside the Revenue cycle management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/optum-vs-waystar"
publisher: "Brandwave"
---

# Optum vs Waystar: Which is more popular by branded search?

Which is more popular in search, Optum or Waystar? Compare estimated monthly branded-search demand and Share of Search inside the Revenue cycle management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Optum and Waystar
- **Competitive set**: Revenue cycle management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Optum Share of Search**: 81%
- **Waystar Share of Search**: 13.3%

## Which is more popular in search, Optum or Waystar?

- In August 2026, Optum had more branded searches than Waystar among revenue cycle management platforms worldwide. Optum was estimated to have 450K branded searches compared to Waystar’s 74K, and held an 81% Share of Search versus Waystar’s 13.3%.
- Optum was ahead of Waystar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optum’s estimated Share of Search among revenue cycle management platforms worldwide moved from 76.1% to 81%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Waystar’s estimated Share of Search among revenue cycle management platforms worldwide moved from 15.3% to 13.3%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for revenue cycle management platforms worldwide in August 2026?

- Estimated monthly branded searches for Waystar worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | Optum estimated searches | Optum Share of Search | Optum rank | Waystar estimated searches | Waystar Share of Search | Waystar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 76.1% | 1 | 90.5K | 15.3% | 2 |
| Nov 2025 | 450K | 79% | 1 | 74K | 13% | 2 |
| Dec 2025 | 450K | 77.7% | 1 | 90.5K | 15.6% | 2 |
| Jan 2026 | 550K | 81% | 1 | 90.5K | 13.3% | 2 |
| Feb 2026 | 450K | 78.6% | 1 | 90.5K | 15.8% | 2 |
| Mar 2026 | 550K | 81.8% | 1 | 90.5K | 13.5% | 2 |
| Apr 2026 | 450K | 78.7% | 1 | 90.5K | 15.8% | 2 |
| May 2026 | 450K | 81.3% | 1 | 74K | 13.4% | 2 |
| Jun 2026 | 450K | 78.4% | 1 | 90.5K | 15.8% | 2 |
| Jul 2026 | 450K | 80.7% | 1 | 74K | 13.3% | 2 |
| Aug 2026 | 450K | 81% | 1 | 74K | 13.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Optum’s and Waystar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Optum**: Measured on the search term “optum”.
- **Waystar**: Measured on the search term “waystar”.

- [Optum profile](/demand/global-en/brands/optum)
- [Waystar profile](/demand/global-en/brands/waystar)
- [All revenue cycle management platforms worldwide](/demand/global-en/categories/revenue-cycle-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Optum or Waystar?

In August 2026, Optum had more branded searches than Waystar among revenue cycle management platforms worldwide. Optum was estimated to have 450K branded searches compared to Waystar’s 74K, and held an 81% Share of Search versus Waystar’s 13.3%.

## Cite this page

Brandwave. "Optum vs Waystar: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/optum-vs-waystar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/optum-vs-waystar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.