---
title: "OptinMonster vs Privy: Which is more popular by branded search?"
description: "Which is more popular in search, OptinMonster or Privy? Compare estimated monthly branded-search demand and Share of Search inside the Email list growth platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/optinmonster-vs-privy"
publisher: "Brandwave"
---

# OptinMonster vs Privy: Which is more popular by branded search?

Which is more popular in search, OptinMonster or Privy? Compare estimated monthly branded-search demand and Share of Search inside the Email list growth platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OptinMonster and Privy
- **Competitive set**: Email list growth platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **OptinMonster Share of Search**: 22.8%
- **Privy Share of Search**: 0.51%

## Which is more popular in search, OptinMonster or Privy?

- In August 2026, OptinMonster had more branded searches than Privy among email list growth platforms worldwide. OptinMonster was estimated to have 3.6K branded searches compared to Privy’s 80, and held a 22.8% Share of Search versus Privy’s 0.51%.
- OptinMonster was ahead of Privy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OptinMonster’s estimated Share of Search among email list growth platforms worldwide moved from 30.8% to 22.8%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
- Across the 11 months ending August 2026, Privy’s estimated Share of Search among email list growth platforms worldwide moved from 0.46% to 0.51%, and its estimated monthly branded searches moved from 120 to 80.

## How did search popularity change for email list growth platforms worldwide in August 2026?

- In August 2026, OptinMonster lost estimated Share of Search among email list growth platforms worldwide, from 27.5% to 22.8%.
- Estimated monthly branded searches for Privy worldwide fell 33.3% over 11 measured months, from 120 to 80 in August 2026.

## Month by month

| Month | OptinMonster estimated searches | OptinMonster Share of Search | OptinMonster rank | Privy estimated searches | Privy Share of Search | Privy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 30.8% | 2 | 120 | 0.46% | 5 |
| Nov 2025 | 6.6K | 26.6% | 2 | 120 | 0.48% | 5 |
| Dec 2025 | 6.6K | 30.7% | 2 | 130 | 0.61% | 5 |
| Jan 2026 | 6.6K | 26.8% | 2 | 100 | 0.41% | 5 |
| Feb 2026 | 5.4K | 26% | 2 | 150 | 0.72% | 5 |
| Mar 2026 | 6.6K | 26.6% | 2 | 100 | 0.4% | 5 |
| Apr 2026 | 5.4K | 26.7% | 2 | 100 | 0.49% | 5 |
| May 2026 | 4.4K | 20.1% | 2 | 120 | 0.55% | 5 |
| Jun 2026 | 5.4K | 26.9% | 2 | 100 | 0.5% | 5 |
| Jul 2026 | 4.4K | 27.5% | 2 | 80 | 0.5% | 5 |
| Aug 2026 | 3.6K | 22.8% | 2 | 80 | 0.51% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OptinMonster’s and Privy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OptinMonster**: Measured on the search term “optinmonster”.
- **Privy**: Measured on the search terms “privy ecommerce” and “privy email”, summed into one figure.

- [OptinMonster profile](/demand/global-en/brands/optinmonster)
- [Privy profile](/demand/global-en/brands/privy)
- [All email list growth platforms worldwide](/demand/global-en/categories/email-list-growth-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OptinMonster or Privy?

In August 2026, OptinMonster had more branded searches than Privy among email list growth platforms worldwide. OptinMonster was estimated to have 3.6K branded searches compared to Privy’s 80, and held a 22.8% Share of Search versus Privy’s 0.51%.

## Cite this page

Brandwave. "OptinMonster vs Privy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/optinmonster-vs-privy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/optinmonster-vs-privy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.