---
title: "Optimum Nutrition vs Transparent Labs: Which is more popular by branded search?"
description: "Which is more popular in search, Optimum Nutrition or Transparent Labs? Compare estimated monthly branded-search demand and Share of Search inside the Creatine supplements set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/optimum-nutrition-vs-transparent-labs"
publisher: "Brandwave"
---

# Optimum Nutrition vs Transparent Labs: Which is more popular by branded search?

Which is more popular in search, Optimum Nutrition or Transparent Labs? Compare estimated monthly branded-search demand and Share of Search inside the Creatine supplements set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Optimum Nutrition and Transparent Labs
- **Competitive set**: Creatine supplements
- **Market**: Global
- **Month measured**: Aug 2026
- **Optimum Nutrition Share of Search**: 23.1%
- **Transparent Labs Share of Search**: 10.3%

## Which is more popular in search, Optimum Nutrition or Transparent Labs?

- In August 2026, Optimum Nutrition had more branded searches than Transparent Labs among creatine supplements worldwide. Optimum Nutrition was estimated to have 450K branded searches compared to Transparent Labs’ 201K, and held a 23.1% Share of Search versus Transparent Labs’ 10.3%.
- Optimum Nutrition was ahead of Transparent Labs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide moved from 21.3% to 23.1%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Transparent Labs’ estimated Share of Search among creatine supplements worldwide moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 165K to 201K.

## How did search popularity change for creatine supplements worldwide in August 2026?

- Estimated monthly branded searches for Optimum Nutrition worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026.
- Estimated monthly branded searches for Transparent Labs worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

## Month by month

| Month | Optimum Nutrition estimated searches | Optimum Nutrition Share of Search | Optimum Nutrition rank | Transparent Labs estimated searches | Transparent Labs Share of Search | Transparent Labs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 21.3% | 2 | 165K | 9.5% | 3 |
| Nov 2025 | 368K | 14% | 2 | 201K | 7.7% | 3 |
| Dec 2025 | 246K | 15.2% | 2 | 165K | 10.2% | 3 |
| Jan 2026 | 368K | 15.7% | 2 | 201K | 8.6% | 3 |
| Feb 2026 | 368K | 18.3% | 2 | 165K | 8.2% | 3 |
| Mar 2026 | 368K | 17.8% | 2 | 201K | 9.7% | 3 |
| Apr 2026 | 368K | 17.8% | 2 | 201K | 9.7% | 3 |
| May 2026 | 368K | 17.8% | 2 | 201K | 9.7% | 3 |
| Jun 2026 | 368K | 20.5% | 2 | 165K | 9.2% | 3 |
| Jul 2026 | 450K | 23.5% | 2 | 201K | 10.5% | 3 |
| Aug 2026 | 450K | 23.1% | 2 | 201K | 10.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Optimum Nutrition’s and Transparent Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Optimum Nutrition**: Measured on the search term “optimum nutrition”.
- **Transparent Labs**: Measured on the search term “transparent labs”.

- [Optimum Nutrition profile](/demand/global-en/brands/optimum-nutrition)
- [Transparent Labs profile](/demand/global-en/brands/transparent-labs)
- [All creatine supplements worldwide](/demand/global-en/categories/creatine-supplements): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Optimum Nutrition or Transparent Labs?

In August 2026, Optimum Nutrition had more branded searches than Transparent Labs among creatine supplements worldwide. Optimum Nutrition was estimated to have 450K branded searches compared to Transparent Labs’ 201K, and held a 23.1% Share of Search versus Transparent Labs’ 10.3%.

## Cite this page

Brandwave. "Optimum Nutrition vs Transparent Labs: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/optimum-nutrition-vs-transparent-labs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/optimum-nutrition-vs-transparent-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.