--- title: "OptimoRoute vs Shipday: Which is searched more?" description: "Is OptimoRoute or Shipday more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Last mile delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/optimoroute-vs-shipday" publisher: "Brandwave" --- # OptimoRoute vs Shipday: Which is searched more? Is OptimoRoute or Shipday more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Last mile delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OptimoRoute and Shipday - **Competitive set**: Last mile delivery platforms - **Market**: Global - **Month measured**: Sep 2026 - **OptimoRoute Share of Search**: 25% - **Shipday Share of Search**: 13.6% ## Is OptimoRoute or Shipday more popular in search? - In September 2026, OptimoRoute had more branded searches than Shipday among last mile delivery platforms worldwide. OptimoRoute had about 12,100 branded searches, while Shipday had 6,600. OptimoRoute made up 25% of all last mile delivery platform searches we track, and Shipday accounted for 13.6%. - OptimoRoute was ahead of Shipday in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OptimoRoute’s share of searches among last mile delivery platforms worldwide moved from 21.9% to 25%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Shipday’s share of searches among last mile delivery platforms worldwide moved from 14.7% to 13.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top last mile delivery platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OptimoRoute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shipday was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OptimoRoute was listed before Shipday in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Onfleet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Routific | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OptimoRoute | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Shipday | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | FarEye | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Bringg | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Track-POD | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Circuit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about last mile delivery platforms - Asked ChatGPT "Which last mile delivery platform should I use?": 1. Routific, 2. Onfleet, 3. Shipday, 4. Bringg - Asked ChatGPT "What are the best last mile delivery platforms?": 1. Onfleet, 2. Routific, 3. OptimoRoute, 4. Bringg, 5. FarEye - Asked ChatGPT "What's the best last mile delivery platform for a local delivery fleet?": 1. Routific, 2. Onfleet, 3. OptimoRoute, 4. Track-POD - Searched Google, AI Overview "last mile delivery platform": 1. Onfleet, 2. FarEye - Searched Google, AI Overview "delivery route software": 1. OptimoRoute, 2. Shipday, 3. FarEye Not named in any answer: Circuit. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for last mile delivery platforms worldwide in September 2026? - In September 2026, OptimoRoute gained share of searches among last mile delivery platforms worldwide, from 20.4% to 25%. - In September 2026, Shipday lost share of searches among last mile delivery platforms worldwide, from 16.7% to 13.6%. ## Month by month | Month | OptimoRoute estimated searches | OptimoRoute Share of Search | OptimoRoute rank | Shipday estimated searches | Shipday Share of Search | Shipday rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 21.9% | 1 | 8.1K | 14.7% | 4 | | Nov 2025 | 12.1K | 22.9% | 1 | 8.1K | 15.3% | 4 | | Dec 2025 | 9.9K | 19.2% | 2 | 8.1K | 15.7% | 3 | | Jan 2026 | 9.9K | 19.7% | 2 | 8.1K | 16.1% | 3 | | Feb 2026 | 9.9K | 19.6% | 2 | 8.1K | 16% | 4 | | Mar 2026 | 12.1K | 21.7% | 1 | 9.9K | 17.8% | 3 | | Apr 2026 | 12.1K | 23.6% | 1 | 8.1K | 15.8% | 3 | | May 2026 | 12.1K | 23.6% | 1 | 8.1K | 15.8% | 3 | | Jun 2026 | 12.1K | 24.5% | 1 | 8.1K | 16.4% | 3 | | Jul 2026 | 9.9K | 21.3% | 1 | 6.6K | 14.2% | 4 | | Aug 2026 | 9.9K | 20.4% | 1 | 8.1K | 16.7% | 4 | | Sep 2026 | 12.1K | 25% | 1 | 6.6K | 13.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using OptimoRoute’s and Shipday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OptimoRoute**: Measured on the search term “optimoroute”. - **Shipday**: Measured on the search term “shipday”. - [OptimoRoute profile](/demand/global-en/brands/optimoroute) - [Shipday profile](/demand/global-en/brands/shipday) - [All last mile delivery platforms worldwide](/demand/global-en/categories/last-mile-delivery-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OptimoRoute or Shipday more popular in search? In September 2026, OptimoRoute had more branded searches than Shipday among last mile delivery platforms worldwide. OptimoRoute had about 12,100 branded searches, while Shipday had 6,600. OptimoRoute made up 25% of all last mile delivery platform searches we track, and Shipday accounted for 13.6%. ## Cite this page Brandwave. "OptimoRoute vs Shipday: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/optimoroute-vs-shipday This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/optimoroute-vs-shipday. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.