---
title: "Optimizely vs Skyword: Which is more popular by branded search?"
description: "Which is more popular in search, Optimizely or Skyword? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/optimizely-vs-skyword"
publisher: "Brandwave"
---

# Optimizely vs Skyword: Which is more popular by branded search?

Which is more popular in search, Optimizely or Skyword? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Optimizely and Skyword
- **Competitive set**: Content marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Optimizely Share of Search**: 82.5%
- **Skyword Share of Search**: 14.1%

## Which is more popular in search, Optimizely or Skyword?

- In August 2026, Optimizely had more branded searches than Skyword among content marketing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Skyword’s 42.3K, and held an 82.5% Share of Search versus Skyword’s 14.1%.
- Optimizely was ahead of Skyword in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide moved from 83.1% to 82.5%, and its estimated monthly branded searches held steady at 248K.
- Across the 11 months ending August 2026, Skyword’s estimated Share of Search among content marketing platforms worldwide moved from 11.4% to 14.1%, and its estimated monthly branded searches moved from 34.1K to 42.3K.

## How did search popularity change for content marketing platforms worldwide in August 2026?

- In August 2026, Skyword gained estimated Share of Search among content marketing platforms worldwide, from 7% to 14.1%.
- In August 2026, Optimizely lost estimated Share of Search among content marketing platforms worldwide, from 89.2% to 82.5%.

## Month by month

| Month | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank | Skyword estimated searches | Skyword Share of Search | Skyword rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 248K | 83.1% | 1 | 34.1K | 11.4% | 2 |
| Nov 2025 | 248K | 87.2% | 1 | 23.6K | 8.3% | 2 |
| Dec 2025 | 248K | 87.2% | 1 | 23.6K | 8.3% | 2 |
| Jan 2026 | 303K | 88% | 1 | 28.1K | 8.2% | 2 |
| Feb 2026 | 248K | 86.9% | 1 | 24.7K | 8.6% | 2 |
| Mar 2026 | 248K | 85.4% | 1 | 28.8K | 9.9% | 2 |
| Apr 2026 | 248K | 87.1% | 1 | 23.9K | 8.4% | 2 |
| May 2026 | 247K | 87.3% | 1 | 23.6K | 8.3% | 2 |
| Jun 2026 | 248K | 89.8% | 1 | 15.7K | 5.7% | 2 |
| Jul 2026 | 248K | 89.2% | 1 | 19.5K | 7% | 2 |
| Aug 2026 | 248K | 82.5% | 1 | 42.3K | 14.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Optimizely’s and Skyword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure.
- **Skyword**: Measured on the search terms “skyword”, “skyword ai”, “skyword content marketing” and “skyword.com”, summed into one figure.

- [Optimizely profile](/demand/global-en/brands/optimizely)
- [Skyword profile](/demand/global-en/brands/skyword)
- [All content marketing platforms worldwide](/demand/global-en/categories/content-marketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Optimizely or Skyword?

In August 2026, Optimizely had more branded searches than Skyword among content marketing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Skyword’s 42.3K, and held an 82.5% Share of Search versus Skyword’s 14.1%.

## Cite this page

Brandwave. "Optimizely vs Skyword: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/optimizely-vs-skyword

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/optimizely-vs-skyword. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.