---
title: "Optimizely vs Sitecore: Which is more popular by branded search?"
description: "Which is more popular in search, Optimizely or Sitecore? Compare estimated monthly branded-search demand and Share of Search inside the Personalisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/optimizely-vs-sitecore"
publisher: "Brandwave"
---

# Optimizely vs Sitecore: Which is more popular by branded search?

Which is more popular in search, Optimizely or Sitecore? Compare estimated monthly branded-search demand and Share of Search inside the Personalisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Optimizely and Sitecore
- **Competitive set**: Personalisation platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Optimizely Share of Search**: 77.1%
- **Sitecore Share of Search**: 0.4%

## Which is more popular in search, Optimizely or Sitecore?

- In August 2026, Optimizely had more branded searches than Sitecore among personalisation platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Sitecore’s 1.3K, and held a 77.1% Share of Search versus Sitecore’s 0.4%.
- Optimizely was ahead of Sitecore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among personalisation platforms worldwide moved from 72.1% to 77.1%, and its estimated monthly branded searches held steady at 248K.
- Across the 11 months ending August 2026, Sitecore’s estimated Share of Search among personalisation platforms worldwide moved from 0.55% to 0.4%, and its estimated monthly branded searches moved from 1.9K to 1.3K.

## How did search popularity change for personalisation platforms worldwide in August 2026?

- In August 2026, Optimizely gained estimated Share of Search among personalisation platforms worldwide, from 75.7% to 77.1%.
- Estimated monthly branded searches for Sitecore worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

## Month by month

| Month | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank | Sitecore estimated searches | Sitecore Share of Search | Sitecore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 248K | 72.1% | 1 | 1.9K | 0.55% | 6 |
| Nov 2025 | 248K | 73.6% | 1 | 1.6K | 0.47% | 6 |
| Dec 2025 | 248K | 76.8% | 1 | 1.6K | 0.5% | 6 |
| Jan 2026 | 303K | 76.3% | 1 | 1.9K | 0.48% | 6 |
| Feb 2026 | 248K | 75.1% | 1 | 1.9K | 0.57% | 6 |
| Mar 2026 | 248K | 71.9% | 1 | 1.9K | 0.55% | 6 |
| Apr 2026 | 248K | 73.1% | 1 | 1.9K | 0.56% | 6 |
| May 2026 | 247K | 76% | 1 | 1.6K | 0.49% | 6 |
| Jun 2026 | 248K | 76.1% | 1 | 1.6K | 0.49% | 6 |
| Jul 2026 | 248K | 75.7% | 1 | 1.6K | 0.49% | 6 |
| Aug 2026 | 248K | 77.1% | 1 | 1.3K | 0.4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Optimizely’s and Sitecore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure.
- **Sitecore**: Measured on the search term “sitecore cms”.

- [Optimizely profile](/demand/global-en/brands/optimizely)
- [Sitecore profile](/demand/global-en/brands/sitecore)
- [All personalisation platforms worldwide](/demand/global-en/categories/personalisation-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Optimizely or Sitecore?

In August 2026, Optimizely had more branded searches than Sitecore among personalisation platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Sitecore’s 1.3K, and held a 77.1% Share of Search versus Sitecore’s 0.4%.

## Cite this page

Brandwave. "Optimizely vs Sitecore: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/optimizely-vs-sitecore

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/optimizely-vs-sitecore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.