--- title: "Optimal Workshop vs UserTesting: Which is more popular by branded search?" description: "Which is more popular in search, Optimal Workshop or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/optimal-workshop-vs-usertesting" publisher: "Brandwave" --- # Optimal Workshop vs UserTesting: Which is more popular by branded search? Which is more popular in search, Optimal Workshop or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Optimal Workshop and UserTesting - **Competitive set**: User research platforms - **Market**: Global - **Month measured**: Aug 2026 - **Optimal Workshop Share of Search**: 5.5% - **UserTesting Share of Search**: 27.3% ## Which is more popular in search, Optimal Workshop or UserTesting? - In August 2026, UserTesting had more branded searches than Optimal Workshop among user research platforms worldwide. UserTesting was estimated to have 15.1K branded searches compared to Optimal Workshop’s 3.1K, and held a 27.3% Share of Search versus Optimal Workshop’s 5.5%. - UserTesting was ahead of Optimal Workshop in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among user research platforms worldwide moved from 10% to 5.5%, and its estimated monthly branded searches moved from 5.5K to 3.1K. - Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide moved from 18.2% to 27.3%, and its estimated monthly branded searches moved from 10.1K to 15.1K. ## How did search popularity change for user research platforms worldwide in August 2026? - In August 2026, UserTesting lost estimated Share of Search among user research platforms worldwide, from 31.8% to 27.3%. - Estimated monthly branded searches for Optimal Workshop worldwide fell 44.6% over 11 measured months, from 5.5K to 3.1K in August 2026. ## Month by month | Month | Optimal Workshop estimated searches | Optimal Workshop Share of Search | Optimal Workshop rank | UserTesting estimated searches | UserTesting Share of Search | UserTesting rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 10% | 4 | 10.1K | 18.2% | 3 | | Nov 2025 | 5.5K | 11.5% | 4 | 10.1K | 21.1% | 2 | | Dec 2025 | 3.7K | 6.3% | 4 | 22.4K | 38.2% | 2 | | Jan 2026 | 4.5K | 7.4% | 4 | 22.4K | 36.5% | 2 | | Feb 2026 | 4.6K | 8.9% | 4 | 15.2K | 29% | 2 | | Mar 2026 | 5.7K | 9.3% | 4 | 15.7K | 25.8% | 2 | | Apr 2026 | 4.7K | 7.8% | 4 | 15.7K | 26.2% | 2 | | May 2026 | 3.9K | 6.3% | 4 | 19.7K | 32.1% | 2 | | Jun 2026 | 4K | 7.1% | 4 | 20K | 35.3% | 2 | | Jul 2026 | 3.3K | 5.4% | 4 | 19K | 31.8% | 2 | | Aug 2026 | 3.1K | 5.5% | 4 | 15.1K | 27.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Optimal Workshop’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Optimal Workshop**: Measured on the search terms “optimal workshop”, “optimal workshop tree testing”, “optimal workshop usability testing” and “optimalworkshop.com”, summed into one figure. - **UserTesting**: Measured on the search terms “usertesting usability testing”, “usertesting user research” and “usertesting.com”, summed into one figure. - [Optimal Workshop profile](/demand/global-en/brands/optimal-workshop) - [UserTesting profile](/demand/global-en/brands/usertesting) - [All user research platforms worldwide](/demand/global-en/categories/user-research-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Optimal Workshop or UserTesting? In August 2026, UserTesting had more branded searches than Optimal Workshop among user research platforms worldwide. UserTesting was estimated to have 15.1K branded searches compared to Optimal Workshop’s 3.1K, and held a 27.3% Share of Search versus Optimal Workshop’s 5.5%. ## Cite this page Brandwave. "Optimal Workshop vs UserTesting: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/optimal-workshop-vs-usertesting This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/optimal-workshop-vs-usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.