---
title: "OpenVPN vs Tailscale: Which is more popular by branded search?"
description: "Which is more popular in search, OpenVPN or Tailscale? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/openvpn-vs-tailscale"
publisher: "Brandwave"
---

# OpenVPN vs Tailscale: Which is more popular by branded search?

Which is more popular in search, OpenVPN or Tailscale? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OpenVPN and Tailscale
- **Competitive set**: Zero trust network access platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **OpenVPN Share of Search**: 14.3%
- **Tailscale Share of Search**: 83.1%

## Which is more popular in search, OpenVPN or Tailscale?

- In August 2026, Tailscale had more branded searches than OpenVPN among zero trust network access platforms worldwide. Tailscale was estimated to have 1.2M branded searches compared to OpenVPN’s 211K, and held an 83.1% Share of Search versus OpenVPN’s 14.3%.
- Tailscale was ahead of OpenVPN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OpenVPN’s estimated Share of Search among zero trust network access platforms worldwide moved from 34.1% to 14.3%, and its estimated monthly branded searches moved from 318K to 211K.
- Across the 11 months ending August 2026, Tailscale’s estimated Share of Search among zero trust network access platforms worldwide moved from 59.1% to 83.1%, and its estimated monthly branded searches moved from 552K to 1.2M.

## How did search popularity change for zero trust network access platforms worldwide in August 2026?

- Tailscale’s estimated Share of Search among zero trust network access platforms worldwide has gained ground for 3 months in a row, from 76.8% to 83.1% in August 2026.
- OpenVPN’s estimated Share of Search among zero trust network access platforms worldwide has lost ground for 3 months in a row, from 19.7% to 14.3% in August 2026.

## Month by month

| Month | OpenVPN estimated searches | OpenVPN Share of Search | OpenVPN rank | Tailscale estimated searches | Tailscale Share of Search | Tailscale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 318K | 34.1% | 2 | 552K | 59.1% | 1 |
| Nov 2025 | 315K | 30.2% | 2 | 675K | 64.7% | 1 |
| Dec 2025 | 315K | 30.5% | 2 | 675K | 65.2% | 1 |
| Jan 2026 | 263K | 22.8% | 2 | 826K | 71.7% | 1 |
| Feb 2026 | 260K | 19.9% | 2 | 1M | 76.7% | 1 |
| Mar 2026 | 318K | 23.1% | 2 | 1M | 72.9% | 1 |
| Apr 2026 | 258K | 19.7% | 2 | 1M | 76.8% | 1 |
| May 2026 | 258K | 19.7% | 2 | 1M | 76.8% | 1 |
| Jun 2026 | 258K | 19.6% | 2 | 1M | 76.9% | 1 |
| Jul 2026 | 213K | 14.4% | 2 | 1.2M | 83% | 1 |
| Aug 2026 | 211K | 14.3% | 2 | 1.2M | 83.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OpenVPN’s and Tailscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OpenVPN**: Measured on the search terms “openvpn”, “openvpn access server”, “openvpn app”, “openvpn cloudconnexa”, “openvpn net”, “openvpn software” and “openvpn zero trust”, summed into one figure.
- **Tailscale**: Measured on the search terms “tailscale”, “tailscale app”, “tailscale com”, “tailscale software”, “tailscale zero trust” and “zero trust tailscale”, summed into one figure.

- [OpenVPN profile](/demand/global-en/brands/openvpn)
- [Tailscale profile](/demand/global-en/brands/tailscale)
- [All zero trust network access platforms worldwide](/demand/global-en/categories/zero-trust-network-access-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OpenVPN or Tailscale?

In August 2026, Tailscale had more branded searches than OpenVPN among zero trust network access platforms worldwide. Tailscale was estimated to have 1.2M branded searches compared to OpenVPN’s 211K, and held an 83.1% Share of Search versus OpenVPN’s 14.3%.

## Cite this page

Brandwave. "OpenVPN vs Tailscale: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/openvpn-vs-tailscale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/openvpn-vs-tailscale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.