---
title: "OpenDNS vs Route 53: Which is searched more?"
description: "Which is more popular in search, OpenDNS or Route 53? Compare estimated monthly branded-search demand and Share of Search inside the DNS providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/opendns-vs-route-53"
publisher: "Brandwave"
---

# OpenDNS vs Route 53: Which is searched more?

Which is more popular in search, OpenDNS or Route 53? Compare estimated monthly branded-search demand and Share of Search inside the DNS providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OpenDNS and Route 53
- **Competitive set**: DNS providers
- **Market**: Global
- **Month measured**: Aug 2026
- **OpenDNS Share of Search**: 0.71%
- **Route 53 Share of Search**: 0.58%

## Which is more popular in search, OpenDNS or Route 53?

- In August 2026, OpenDNS had more branded searches than Route 53 among DNS providers worldwide. OpenDNS was estimated to have 33.1K branded searches compared to Route 53’s 27.1K, and held a 0.71% Share of Search versus Route 53’s 0.58%.
- OpenDNS was ahead of Route 53 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OpenDNS’s estimated Share of Search among DNS providers worldwide moved from 2.3% to 0.71%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide moved from 1.5% to 0.58%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

## How did search popularity change for DNS providers worldwide in August 2026?

- Estimated monthly branded searches for OpenDNS worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

## Month by month

| Month | OpenDNS estimated searches | OpenDNS Share of Search | OpenDNS rank | Route 53 estimated searches | Route 53 Share of Search | Route 53 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 2.3% | 3 | 40.5K | 1.5% | 4 |
| Nov 2025 | 49.5K | 0.51% | 3 | 33.1K | 0.34% | 5 |
| Dec 2025 | 49.5K | 1.1% | 3 | 27.1K | 0.6% | 6 |
| Jan 2026 | 49.5K | 1.5% | 3 | 27.1K | 0.84% | 6 |
| Feb 2026 | 40.5K | 1.3% | 3 | 27.1K | 0.84% | 6 |
| Mar 2026 | 49.5K | 1.5% | 4 | 33.1K | 1% | 6 |
| Apr 2026 | 40.5K | 1% | 4 | 27.1K | 0.7% | 6 |
| May 2026 | 40.5K | 1% | 4 | 27.1K | 0.69% | 6 |
| Jun 2026 | 40.5K | 1% | 4 | 27.1K | 0.69% | 6 |
| Jul 2026 | 33.1K | 0.84% | 4 | 27.1K | 0.69% | 6 |
| Aug 2026 | 33.1K | 0.71% | 4 | 27.1K | 0.58% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using OpenDNS’s and Route 53’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OpenDNS**: Measured on the search term “opendns”.
- **Route 53**: Measured on the search term “route 53”.

- [OpenDNS profile](/demand/global-en/brands/opendns)
- [Route 53 profile](/demand/global-en/brands/route-53)
- [All DNS providers worldwide](/demand/global-en/categories/dns-providers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OpenDNS or Route 53?

In August 2026, OpenDNS had more branded searches than Route 53 among DNS providers worldwide. OpenDNS was estimated to have 33.1K branded searches compared to Route 53’s 27.1K, and held a 0.71% Share of Search versus Route 53’s 0.58%.

## Cite this page

Brandwave. "OpenDNS vs Route 53: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/opendns-vs-route-53

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/opendns-vs-route-53. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.