---
title: "OpenAI vs xAI: Which is searched more?"
description: "Which is more popular in search, OpenAI or xAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/openai-vs-xai"
publisher: "Brandwave"
---

# OpenAI vs xAI: Which is searched more?

Which is more popular in search, OpenAI or xAI? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: OpenAI and xAI
- **Competitive set**: AI model companies
- **Market**: Global
- **Month measured**: Sep 2026
- **OpenAI Share of Search**: 48.1%
- **xAI Share of Search**: 1.6%

## Which is more popular in search, OpenAI or xAI?

- In September 2026, OpenAI had more branded searches than xAI among AI model companies worldwide. OpenAI was estimated to have 6.1M branded searches compared to xAI’s 201K, and held a 48.1% Share of Search versus xAI’s 1.6%.
- OpenAI was ahead of xAI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OpenAI’s estimated Share of Search among AI model companies worldwide moved from 78.1% to 48.1%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
- Across the 12 months ending September 2026, xAI’s estimated Share of Search among AI model companies worldwide moved from 3.1% to 1.6%, and its estimated monthly branded searches moved from 368K to 201K.

## How did search popularity change for AI model companies worldwide in September 2026?

- In September 2026, OpenAI lost estimated Share of Search among AI model companies worldwide, from 54.8% to 48.1%.
- In September 2026, xAI lost estimated Share of Search among AI model companies worldwide, from 2.2% to 1.6%.

## Month by month

| Month | OpenAI estimated searches | OpenAI Share of Search | OpenAI rank | xAI estimated searches | xAI Share of Search | xAI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 78.1% | 1 | 368K | 3.1% | 4 |
| Nov 2025 | 9.1M | 76.7% | 1 | 368K | 3.1% | 4 |
| Dec 2025 | 11.1M | 81.5% | 1 | 301K | 2.2% | 4 |
| Jan 2026 | 6.1M | 66.5% | 1 | 450K | 4.9% | 4 |
| Feb 2026 | 6.1M | 43% | 2 | 550K | 3.9% | 4 |
| Mar 2026 | 13.6M | 65.7% | 1 | 450K | 2.2% | 4 |
| Apr 2026 | 7.5M | 56.5% | 1 | 301K | 2.3% | 4 |
| May 2026 | 7.5M | 58.9% | 1 | 368K | 2.9% | 4 |
| Jun 2026 | 5M | 42% | 2 | 301K | 2.5% | 4 |
| Jul 2026 | 5M | 55.1% | 1 | 201K | 2.2% | 4 |
| Aug 2026 | 5M | 54.8% | 1 | 201K | 2.2% | 4 |
| Sep 2026 | 6.1M | 48.1% | 1 | 201K | 1.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using OpenAI’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **OpenAI**: Measured on the search term “openai”.
- **xAI**: Measured on the search term “xai”.

- [OpenAI profile](/demand/global-en/brands/openai)
- [xAI profile](/demand/global-en/brands/xai)
- [All AI model companies worldwide](/demand/global-en/categories/ai-model-companies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, OpenAI or xAI?

In September 2026, OpenAI had more branded searches than xAI among AI model companies worldwide. OpenAI was estimated to have 6.1M branded searches compared to xAI’s 201K, and held a 48.1% Share of Search versus xAI’s 1.6%.

## Cite this page

Brandwave. "OpenAI vs xAI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/openai-vs-xai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/openai-vs-xai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.