---
title: "Open University vs University of Phoenix: Which is more popular by branded search?"
description: "Which is more popular in search, Open University or University of Phoenix? Compare estimated monthly branded-search demand and Share of Search inside the University online degrees set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/open-university-vs-university-of-phoenix"
publisher: "Brandwave"
---

# Open University vs University of Phoenix: Which is more popular by branded search?

Which is more popular in search, Open University or University of Phoenix? Compare estimated monthly branded-search demand and Share of Search inside the University online degrees set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Open University and University of Phoenix
- **Competitive set**: University online degrees
- **Market**: Global
- **Month measured**: Aug 2026
- **Open University Share of Search**: 7.8%
- **University of Phoenix Share of Search**: 11.7%

## Which is more popular in search, Open University or University of Phoenix?

- In August 2026, University of Phoenix had more branded searches than Open University among university online degrees worldwide. University of Phoenix was estimated to have 550K branded searches compared to Open University’s 368K, and held an 11.7% Share of Search versus Open University’s 7.8%.
- University of Phoenix was ahead of Open University in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Open University’s estimated Share of Search among university online degrees worldwide held steady at 7.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, University of Phoenix’s estimated Share of Search among university online degrees worldwide moved from 9.5% to 11.7%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for university online degrees worldwide in August 2026?

- In August 2026, Open University lost estimated Share of Search among university online degrees worldwide, from 9.4% to 7.8%.

## Month by month

| Month | Open University estimated searches | Open University Share of Search | Open University rank | University of Phoenix estimated searches | University of Phoenix Share of Search | University of Phoenix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 7.8% | 4 | 550K | 9.5% | 3 |
| Nov 2025 | 450K | 9.2% | 3 | 450K | 9.2% | 4 |
| Dec 2025 | 301K | 6.5% | 4 | 368K | 8% | 3 |
| Jan 2026 | 450K | 7.8% | 4 | 550K | 9.6% | 3 |
| Feb 2026 | 368K | 7.6% | 4 | 450K | 9.4% | 3 |
| Mar 2026 | 368K | 7.5% | 4 | 550K | 11.2% | 3 |
| Apr 2026 | 368K | 7.7% | 4 | 550K | 11.6% | 2 |
| May 2026 | 368K | 7.8% | 4 | 550K | 11.6% | 2 |
| Jun 2026 | 301K | 6.5% | 4 | 550K | 11.8% | 2 |
| Jul 2026 | 450K | 9.4% | 3 | 550K | 11.5% | 2 |
| Aug 2026 | 368K | 7.8% | 4 | 550K | 11.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Open University’s and University of Phoenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Open University**: Measured on the search term “open university”.
- **University of Phoenix**: Measured on the search term “university of phoenix”.

- [Open University profile](/demand/global-en/brands/open-university)
- [University of Phoenix profile](/demand/global-en/brands/university-of-phoenix)
- [All university online degrees worldwide](/demand/global-en/categories/university-online-degrees): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Open University or University of Phoenix?

In August 2026, University of Phoenix had more branded searches than Open University among university online degrees worldwide. University of Phoenix was estimated to have 550K branded searches compared to Open University’s 368K, and held an 11.7% Share of Search versus Open University’s 7.8%.

## Cite this page

Brandwave. "Open University vs University of Phoenix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/open-university-vs-university-of-phoenix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/open-university-vs-university-of-phoenix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.