---
title: "Ooni vs Sage: Which is more popular by branded search?"
description: "Which is more popular in search, Ooni or Sage? Compare estimated monthly branded-search demand and Share of Search inside the Pizza ovens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ooni-vs-sage-appliances"
publisher: "Brandwave"
---

# Ooni vs Sage: Which is more popular by branded search?

Which is more popular in search, Ooni or Sage? Compare estimated monthly branded-search demand and Share of Search inside the Pizza ovens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ooni and Sage
- **Competitive set**: Pizza ovens
- **Market**: Global
- **Month measured**: Aug 2026
- **Ooni Share of Search**: 46.3%
- **Sage Share of Search**: 0.86%

## Which is more popular in search, Ooni or Sage?

- In August 2026, Ooni had more branded searches than Sage among pizza ovens worldwide. Ooni was estimated to have 354K branded searches compared to Sage’s 6.6K, and held a 46.3% Share of Search versus Sage’s 0.86%.
- Ooni was ahead of Sage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ooni’s estimated Share of Search among pizza ovens worldwide moved from 42.5% to 46.3%, and its estimated monthly branded searches moved from 324K to 354K.
- Across the 11 months ending August 2026, Sage’s estimated Share of Search among pizza ovens worldwide moved from 1.3% to 0.86%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for pizza ovens worldwide in August 2026?

- In August 2026, Ooni lost estimated Share of Search among pizza ovens worldwide, from 48.8% to 46.3%.
- Estimated monthly branded searches for Sage worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Month by month

| Month | Ooni estimated searches | Ooni Share of Search | Ooni rank | Sage estimated searches | Sage Share of Search | Sage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 324K | 42.5% | 1 | 9.9K | 1.3% | 4 |
| Nov 2025 | 406K | 39% | 1 | 12.1K | 1.2% | 4 |
| Dec 2025 | 450K | 45.2% | 1 | 12.1K | 1.2% | 4 |
| Jan 2026 | 331K | 49.9% | 1 | 9.9K | 1.5% | 4 |
| Feb 2026 | 279K | 51.1% | 1 | 8.1K | 1.5% | 4 |
| Mar 2026 | 359K | 50.5% | 1 | 8.1K | 1.1% | 4 |
| Apr 2026 | 393K | 49.4% | 1 | 6.6K | 0.83% | 4 |
| May 2026 | 511K | 48.8% | 1 | 6.6K | 0.63% | 4 |
| Jun 2026 | 420K | 46.5% | 1 | 6.6K | 0.73% | 4 |
| Jul 2026 | 390K | 48.8% | 1 | 6.6K | 0.83% | 4 |
| Aug 2026 | 354K | 46.3% | 1 | 6.6K | 0.86% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ooni’s and Sage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ooni**: Measured on the search terms “ooni”, “ooni com”, “ooni halo pro”, “ooni karu”, “ooni koda”, “ooni oven”, “ooni pizza oven”, “oven ooni” and “pizza oven ooni”, summed into one figure.
- **Sage**: Measured on the search term “sage appliances”.

- [Ooni profile](/demand/global-en/brands/ooni)
- [Sage profile](/demand/global-en/brands/sage-appliances)
- [All pizza ovens worldwide](/demand/global-en/categories/pizza-ovens): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ooni or Sage?

In August 2026, Ooni had more branded searches than Sage among pizza ovens worldwide. Ooni was estimated to have 354K branded searches compared to Sage’s 6.6K, and held a 46.3% Share of Search versus Sage’s 0.86%.

## Cite this page

Brandwave. "Ooni vs Sage: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ooni-vs-sage-appliances

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ooni-vs-sage-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.