--- title: "OOFOS vs Reef: Which is searched more?" description: "Is OOFOS or Reef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flip flop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/oofos-vs-reef-sandals" publisher: "Brandwave" --- # OOFOS vs Reef: Which is searched more? Is OOFOS or Reef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flip flop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OOFOS and Reef - **Competitive set**: Flip flop brands - **Market**: Global - **Month measured**: Sep 2026 - **OOFOS Share of Search**: 2.3% - **Reef Share of Search**: 0.57% ## Is OOFOS or Reef more popular in search? - In September 2026, OOFOS had more branded searches than Reef among flip flop brands worldwide. OOFOS had about 368,000 branded searches, while Reef had 90,500. OOFOS made up 2.3% of all flip flop brand searches we track, and Reef accounted for 0.57%. - OOFOS was ahead of Reef in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OOFOS’s share of searches among flip flop brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 246K to 368K. - Across the 12 months ending September 2026, Reef’s share of searches among flip flop brands worldwide moved from 0.35% to 0.57%, and its estimated monthly branded searches moved from 49.5K to 90.5K. ## Top flip flop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reef appeared in all five answers. OOFOS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reef was listed before OOFOS in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OluKai | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Archies | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Havaianas | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Birkenstock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | OOFOS | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Vionic | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Teva | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Sanuk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Crocs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FitFlop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ipanema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flip flop brands - Asked ChatGPT "Which flip flop brand should I buy?": 1. Archies, 2. Havaianas, 3. OluKai, 4. Reef - Asked ChatGPT "What are the best flip flop brands?": 1. OluKai, 2. OOFOS, 3. Reef, 4. Birkenstock, 5. Havaianas, 6. Vionic, 7. Archies - Asked ChatGPT "What's the best flip flop brand for summer casual wear?": 1. Reef, 2. OluKai, 3. Havaianas, 4. Sanuk - Searched Google, AI Overview "best flip flops": 1. OluKai, 2. Archies, 3. OOFOS, 4. Teva, 5. Reef - Searched Google, AI Overview "sandals brands": 1. Birkenstock, 2. Archies, 3. Vionic, 4. Teva, 5. Sanuk, 6. Reef, 7. OluKai Not named in any answer: Crocs, FitFlop and Ipanema. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for flip flop brands worldwide in September 2026? - OOFOS’s share of searches among flip flop brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026. - Estimated monthly branded searches for Reef worldwide rose 82.8% over 12 measured months, from 49.5K to 90.5K in September 2026. ## Month by month | Month | OOFOS estimated searches | OOFOS Share of Search | OOFOS rank | Reef estimated searches | Reef Share of Search | Reef rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 1.7% | 4 | 49.5K | 0.35% | 8 | | Nov 2025 | 301K | 1.7% | 4 | 49.5K | 0.28% | 8 | | Dec 2025 | 246K | 1.3% | 4 | 49.5K | 0.25% | 8 | | Jan 2026 | 246K | 2% | 4 | 49.5K | 0.41% | 8 | | Feb 2026 | 165K | 1.4% | 5 | 74K | 0.61% | 7 | | Mar 2026 | 246K | 1.4% | 6 | 165K | 0.94% | 7 | | Apr 2026 | 301K | 1.6% | 5 | 165K | 0.86% | 7 | | May 2026 | 368K | 1.7% | 4 | 246K | 1.1% | 7 | | Jun 2026 | 368K | 1.5% | 4 | 246K | 0.98% | 7 | | Jul 2026 | 368K | 1.5% | 4 | 201K | 0.81% | 7 | | Aug 2026 | 450K | 2.2% | 4 | 135K | 0.66% | 7 | | Sep 2026 | 368K | 2.3% | 4 | 90.5K | 0.57% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using OOFOS’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OOFOS**: Measured on the search term “oofos”. - **Reef**: Measured on the search term “reef sandals”. - [OOFOS profile](/demand/global-en/brands/oofos) - [Reef profile](/demand/global-en/brands/reef-sandals) - [All flip flop brands worldwide](/demand/global-en/categories/flip-flop-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OOFOS or Reef more popular in search? In September 2026, OOFOS had more branded searches than Reef among flip flop brands worldwide. OOFOS had about 368,000 branded searches, while Reef had 90,500. OOFOS made up 2.3% of all flip flop brand searches we track, and Reef accounted for 0.57%. ## Cite this page Brandwave. "OOFOS vs Reef: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/oofos-vs-reef-sandals This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oofos-vs-reef-sandals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.