---
title: "Onyx vs Stearns: Which is more popular by branded search?"
description: "Which is more popular in search, Onyx or Stearns? Compare estimated monthly branded-search demand and Share of Search inside the Life jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/onyx-vs-stearns"
publisher: "Brandwave"
---

# Onyx vs Stearns: Which is more popular by branded search?

Which is more popular in search, Onyx or Stearns? Compare estimated monthly branded-search demand and Share of Search inside the Life jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Onyx and Stearns
- **Competitive set**: Life jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Onyx Share of Search**: 26.7%
- **Stearns Share of Search**: 0.59%

## Which is more popular in search, Onyx or Stearns?

- In August 2026, Onyx had more branded searches than Stearns among life jackets worldwide. Onyx was estimated to have 673K branded searches compared to Stearns’ 14.8K, and held a 26.7% Share of Search versus Stearns’ 0.59%.
- Onyx was ahead of Stearns in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide moved from 35.2% to 26.7%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 11 months ending August 2026, Stearns’ estimated Share of Search among life jackets worldwide moved from 0.35% to 0.59%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

## How did search popularity change for life jackets worldwide in August 2026?

- In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%.
- Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

## Month by month

| Month | Onyx estimated searches | Onyx Share of Search | Onyx rank | Stearns estimated searches | Stearns Share of Search | Stearns rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 35.2% | 2 | 9.9K | 0.35% | 3 |
| Nov 2025 | 823K | 30.9% | 2 | 8.1K | 0.3% | 3 |
| Dec 2025 | 823K | 30.9% | 2 | 9.9K | 0.37% | 3 |
| Jan 2026 | 673K | 26.7% | 2 | 14.8K | 0.59% | 3 |
| Feb 2026 | 673K | 26.7% | 2 | 18.1K | 0.72% | 3 |
| Mar 2026 | 823K | 30.8% | 2 | 18.1K | 0.68% | 3 |
| Apr 2026 | 673K | 26.6% | 2 | 22.2K | 0.88% | 3 |
| May 2026 | 673K | 26.7% | 2 | 14.8K | 0.59% | 3 |
| Jun 2026 | 673K | 26.7% | 2 | 9.9K | 0.39% | 3 |
| Jul 2026 | 673K | 30.8% | 2 | 9.9K | 0.45% | 3 |
| Aug 2026 | 673K | 26.7% | 2 | 14.8K | 0.59% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Onyx’s and Stearns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Onyx**: Measured on the search term “onyx”.
- **Stearns**: Measured on the search term “stearns”.

- [Onyx profile](/demand/global-en/brands/onyx)
- [Stearns profile](/demand/global-en/brands/stearns)
- [All life jackets worldwide](/demand/global-en/categories/life-jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Onyx or Stearns?

In August 2026, Onyx had more branded searches than Stearns among life jackets worldwide. Onyx was estimated to have 673K branded searches compared to Stearns’ 14.8K, and held a 26.7% Share of Search versus Stearns’ 0.59%.

## Cite this page

Brandwave. "Onyx vs Stearns: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/onyx-vs-stearns

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/onyx-vs-stearns. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.