---
title: "Onfido vs Sumsub: Which is more popular by branded search?"
description: "Which is more popular in search, Onfido or Sumsub? Compare estimated monthly branded-search demand and Share of Search inside the Identity verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/onfido-vs-sumsub"
publisher: "Brandwave"
---

# Onfido vs Sumsub: Which is more popular by branded search?

Which is more popular in search, Onfido or Sumsub? Compare estimated monthly branded-search demand and Share of Search inside the Identity verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Onfido and Sumsub
- **Competitive set**: Identity verification platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Onfido Share of Search**: 15%
- **Sumsub Share of Search**: 50.1%

## Which is more popular in search, Onfido or Sumsub?

- In August 2026, Sumsub had more branded searches than Onfido among identity verification platforms worldwide. Sumsub was estimated to have 49.5K branded searches compared to Onfido’s 14.8K, and held a 50.1% Share of Search versus Onfido’s 15%.
- Sumsub was ahead of Onfido in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification platforms worldwide moved from 17.7% to 15%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among identity verification platforms worldwide moved from 48.2% to 50.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for identity verification platforms worldwide in August 2026?

- In August 2026, Sumsub gained estimated Share of Search among identity verification platforms worldwide, from 49% to 50.1%.
- Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

## Month by month

| Month | Onfido estimated searches | Onfido Share of Search | Onfido rank | Sumsub estimated searches | Sumsub Share of Search | Sumsub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 17.7% | 2 | 60.5K | 48.2% | 1 |
| Nov 2025 | 22.2K | 19.4% | 2 | 49.5K | 43.2% | 1 |
| Dec 2025 | 18.1K | 18.7% | 2 | 40.5K | 41.8% | 1 |
| Jan 2026 | 22.2K | 19.4% | 2 | 49.5K | 43.2% | 1 |
| Feb 2026 | 22.2K | 19.9% | 2 | 49.5K | 44.3% | 1 |
| Mar 2026 | 22.2K | 18.7% | 2 | 49.5K | 41.7% | 1 |
| Apr 2026 | 18.1K | 16.7% | 2 | 49.5K | 45.6% | 1 |
| May 2026 | 18.1K | 17.1% | 2 | 49.5K | 46.7% | 1 |
| Jun 2026 | 14.8K | 14.4% | 3 | 49.5K | 48.2% | 1 |
| Jul 2026 | 14.8K | 14.6% | 3 | 49.5K | 49% | 1 |
| Aug 2026 | 14.8K | 15% | 3 | 49.5K | 50.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Onfido’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Onfido**: Measured on the search term “onfido”.
- **Sumsub**: Measured on the search term “sumsub”.

- [Onfido profile](/demand/global-en/brands/onfido)
- [Sumsub profile](/demand/global-en/brands/sumsub)
- [All identity verification platforms worldwide](/demand/global-en/categories/identity-verification-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Onfido or Sumsub?

In August 2026, Sumsub had more branded searches than Onfido among identity verification platforms worldwide. Sumsub was estimated to have 49.5K branded searches compared to Onfido’s 14.8K, and held a 50.1% Share of Search versus Onfido’s 15%.

## Cite this page

Brandwave. "Onfido vs Sumsub: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/onfido-vs-sumsub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/onfido-vs-sumsub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.