--- title: "OneTrust vs Usercentrics: Which is more popular by branded search?" description: "Which is more popular in search, OneTrust or Usercentrics? Compare estimated monthly branded-search demand and Share of Search inside the Consent management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/onetrust-vs-usercentrics" publisher: "Brandwave" --- # OneTrust vs Usercentrics: Which is more popular by branded search? Which is more popular in search, OneTrust or Usercentrics? Compare estimated monthly branded-search demand and Share of Search inside the Consent management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OneTrust and Usercentrics - **Competitive set**: Consent management platforms - **Market**: Global - **Month measured**: Aug 2026 - **OneTrust Share of Search**: 45% - **Usercentrics Share of Search**: 10.8% ## Which is more popular in search, OneTrust or Usercentrics? - In August 2026, OneTrust had more branded searches than Usercentrics among consent management platforms worldwide. OneTrust was estimated to have 51.9K branded searches compared to Usercentrics’ 12.4K, and held a 45% Share of Search versus Usercentrics’ 10.8%. - OneTrust was ahead of Usercentrics in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among consent management platforms worldwide moved from 43.5% to 45%, and its estimated monthly branded searches moved from 62.9K to 51.9K. - Across the 11 months ending August 2026, Usercentrics’ estimated Share of Search among consent management platforms worldwide moved from 12.7% to 10.8%, and its estimated monthly branded searches moved from 18.4K to 12.4K. ## How did search popularity change for consent management platforms worldwide in August 2026? - In August 2026, OneTrust gained estimated Share of Search among consent management platforms worldwide, from 40.2% to 45%. - In August 2026, Usercentrics lost estimated Share of Search among consent management platforms worldwide, from 11.7% to 10.8%. ## Month by month | Month | OneTrust estimated searches | OneTrust Share of Search | OneTrust rank | Usercentrics estimated searches | Usercentrics Share of Search | Usercentrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.9K | 43.5% | 1 | 18.4K | 12.7% | 3 | | Nov 2025 | 51.5K | 40.4% | 1 | 15.1K | 11.8% | 3 | | Dec 2025 | 42.3K | 39.7% | 1 | 12.3K | 11.6% | 3 | | Jan 2026 | 51.7K | 40.5% | 1 | 15.1K | 11.8% | 3 | | Feb 2026 | 52.1K | 40.7% | 1 | 15.1K | 11.8% | 3 | | Mar 2026 | 63K | 41.6% | 1 | 15.1K | 10% | 3 | | Apr 2026 | 51.9K | 40.6% | 1 | 15.1K | 11.8% | 3 | | May 2026 | 51.8K | 41.7% | 1 | 12.4K | 10% | 3 | | Jun 2026 | 52.1K | 40.6% | 1 | 15.1K | 11.8% | 3 | | Jul 2026 | 51.9K | 40.2% | 1 | 15.1K | 11.7% | 3 | | Aug 2026 | 51.9K | 45% | 1 | 12.4K | 10.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OneTrust’s and Usercentrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OneTrust**: Measured on the search terms “consent management onetrust”, “cookie consent onetrust”, “one trust”, “onetrust app”, “onetrust com”, “onetrust consent”, “onetrust consent management”, “onetrust cookie consent”, “onetrust platform”, “onetrust software” and “onetrust tool”, summed into one figure. - **Usercentrics**: Measured on the search terms “usercentrics”, “usercentrics app”, “usercentrics cmp”, “usercentrics com” and “usercentrics consent”, summed into one figure. - [OneTrust profile](/demand/global-en/brands/onetrust) - [Usercentrics profile](/demand/global-en/brands/usercentrics) - [All consent management platforms worldwide](/demand/global-en/categories/consent-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OneTrust or Usercentrics? In August 2026, OneTrust had more branded searches than Usercentrics among consent management platforms worldwide. OneTrust was estimated to have 51.9K branded searches compared to Usercentrics’ 12.4K, and held a 45% Share of Search versus Usercentrics’ 10.8%. ## Cite this page Brandwave. "OneTrust vs Usercentrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/onetrust-vs-usercentrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/onetrust-vs-usercentrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.