---
title: "O'Neill vs Patagonia: Which is searched more?"
description: "Which is more popular in search, O'Neill or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Board shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/oneill-vs-patagonia"
publisher: "Brandwave"
---

# O'Neill vs Patagonia: Which is searched more?

Which is more popular in search, O'Neill or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Board shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: O'Neill and Patagonia
- **Competitive set**: Board shorts brands
- **Market**: Global
- **Month measured**: Sep 2026
- **O'Neill Share of Search**: 7%
- **Patagonia Share of Search**: 77.4%

## Which is more popular in search, O'Neill or Patagonia?

- In September 2026, Patagonia had more branded searches than O'Neill among board shorts brands worldwide. Patagonia was estimated to have 2.7M branded searches compared to O'Neill’s 248K, and held a 77.4% Share of Search versus O'Neill’s 7%.
- Patagonia was ahead of O'Neill in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among board shorts brands worldwide moved from 5.2% to 7%, and its estimated monthly branded searches held steady at 248K.
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among board shorts brands worldwide moved from 85.4% to 77.4%, and its estimated monthly branded searches moved from 4.1M to 2.7M.

## How did search popularity change for board shorts brands worldwide in September 2026?

- In September 2026, Patagonia gained estimated Share of Search among board shorts brands worldwide, from 76.2% to 77.4%.
- In September 2026, O'Neill lost estimated Share of Search among board shorts brands worldwide, from 8.5% to 7%.

## Month by month

| Month | O'Neill estimated searches | O'Neill Share of Search | O'Neill rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 248K | 5.2% | 3 | 4.1M | 85.4% | 1 |
| Nov 2025 | 304K | 5.2% | 3 | 5M | 85.4% | 1 |
| Dec 2025 | 303K | 6.1% | 3 | 4.1M | 82.7% | 1 |
| Jan 2026 | 303K | 6% | 3 | 4.1M | 80.7% | 1 |
| Feb 2026 | 248K | 6.1% | 3 | 3.4M | 82.7% | 1 |
| Mar 2026 | 304K | 7.2% | 3 | 3.4M | 79.7% | 1 |
| Apr 2026 | 249K | 7% | 3 | 2.7M | 77.4% | 1 |
| May 2026 | 304K | 8.5% | 3 | 2.7M | 76.2% | 1 |
| Jun 2026 | 304K | 8.5% | 3 | 2.7M | 76.2% | 1 |
| Jul 2026 | 371K | 9.8% | 3 | 2.7M | 72.4% | 1 |
| Aug 2026 | 304K | 8.5% | 3 | 2.7M | 76.2% | 1 |
| Sep 2026 | 248K | 7% | 3 | 2.7M | 77.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using O'Neill’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **O'Neill**: Measured on the search terms “o neill” and “oneill surf”, summed into one figure.
- **Patagonia**: Measured on the search term “patagonia”.

- [O'Neill profile](/demand/global-en/brands/oneill)
- [Patagonia profile](/demand/global-en/brands/patagonia)
- [All board shorts brands worldwide](/demand/global-en/categories/board-shorts-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, O'Neill or Patagonia?

In September 2026, Patagonia had more branded searches than O'Neill among board shorts brands worldwide. Patagonia was estimated to have 2.7M branded searches compared to O'Neill’s 248K, and held a 77.4% Share of Search versus O'Neill’s 7%.

## Cite this page

Brandwave. "O'Neill vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/oneill-vs-patagonia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/oneill-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.