--- title: "ONE/SIZE vs Urban Decay: Which is more popular?" description: "Is ONE/SIZE or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Setting spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/one-size-vs-urban-decay" publisher: "Brandwave" --- # ONE/SIZE vs Urban Decay: Which is more popular? Is ONE/SIZE or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Setting spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ONE/SIZE and Urban Decay - **Competitive set**: Setting spray brands - **Market**: Global - **Month measured**: Oct 2026 - **ONE/SIZE Share of Search**: 26.7% - **Urban Decay Share of Search**: 10% ## Is ONE/SIZE or Urban Decay more popular in search? - In October 2026, ONE/SIZE had more branded searches than Urban Decay among setting spray brands worldwide. ONE/SIZE had about 165,000 branded searches, while Urban Decay had 61,500. ONE/SIZE made up 26.7% of all setting spray brand searches we track, and Urban Decay accounted for 10%. - ONE/SIZE was ahead of Urban Decay in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ONE/SIZE’s share of searches among setting spray brands worldwide moved from 19.4% to 26.7%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending October 2026, Urban Decay’s share of searches among setting spray brands worldwide moved from 13.3% to 10%, and its estimated monthly branded searches moved from 92.9K to 61.5K. ## Top setting spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both ONE/SIZE and Urban Decay showed up in all four answers. Urban Decay was listed before ONE/SIZE in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Urban Decay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Charlotte Tilbury | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | ONE/SIZE | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Milani | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NYX Professional Makeup | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | MAC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morphe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Laura Mercier | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about setting spray brands - Asked ChatGPT "Which setting spray should I buy?": 1. Urban Decay, 2. Charlotte Tilbury, 3. ONE/SIZE - Asked ChatGPT "What are the best makeup setting sprays?": 1. Charlotte Tilbury, 2. Urban Decay, 3. ONE/SIZE, 4. NYX Professional Makeup, 5. Milani - Asked ChatGPT "What's the best setting spray for oily skin?": 1. ONE/SIZE, 2. Urban Decay, 3. Milani - Searched Google, AI Overview "best setting spray": 1. Charlotte Tilbury, 2. Urban Decay, 3. ONE/SIZE, 4. Milani Not named in any answer: e.l.f. Cosmetics, MAC, Morphe, Huda Beauty and Laura Mercier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for setting spray brands worldwide in October 2026? - ONE/SIZE’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 30.9% to 26.7% in October 2026. - Estimated monthly branded searches for Urban Decay worldwide fell 33.8% over 12 measured months, from 92.9K to 61.5K in October 2026. ## How has branded search for ONE/SIZE and Urban Decay changed worldwide over the last 12 months? | Month | ONE/SIZE estimated searches | ONE/SIZE Share of Search | ONE/SIZE rank | Urban Decay estimated searches | Urban Decay Share of Search | Urban Decay rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 135K | 19.4% | 2 | 92.9K | 13.3% | 3 | | Dec 2025 | 135K | 19.9% | 2 | 75.6K | 11.2% | 3 | | Jan 2026 | 110K | 24% | 2 | 50.8K | 11.1% | 3 | | Feb 2026 | 90.5K | 22.7% | 2 | 50.5K | 12.7% | 3 | | Mar 2026 | 90.5K | 19.7% | 2 | 61.8K | 13.5% | 3 | | Apr 2026 | 110K | 22.5% | 2 | 61.8K | 12.6% | 3 | | May 2026 | 135K | 26.4% | 2 | 61.8K | 12.1% | 3 | | Jun 2026 | 135K | 26.9% | 2 | 61.8K | 12.3% | 3 | | Jul 2026 | 165K | 30.9% | 1 | 50.5K | 9.5% | 3 | | Aug 2026 | 165K | 30.3% | 1 | 50.5K | 9.3% | 3 | | Sep 2026 | 135K | 27.1% | 2 | 50.4K | 10.1% | 3 | | Oct 2026 | 165K | 26.7% | 2 | 61.5K | 10% | 3 | ## How are ONE/SIZE’s and Urban Decay’s branded searches counted? Brandwave collects information about searches that people make online using ONE/SIZE’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ONE/SIZE**: Measured on the search term “one size setting spray”. - **Urban Decay**: Measured on the search terms “urban decay fixing spray” and “urban decay setting spray”, summed into one figure. - [ONE/SIZE profile](/demand/global-en/brands/one-size) - [Urban Decay profile](/demand/global-en/brands/urban-decay) - [All setting spray brands worldwide](/demand/global-en/categories/setting-spray-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ONE/SIZE or Urban Decay more popular in search? In October 2026, ONE/SIZE had more branded searches than Urban Decay among setting spray brands worldwide. ONE/SIZE had about 165,000 branded searches, while Urban Decay had 61,500. ONE/SIZE made up 26.7% of all setting spray brand searches we track, and Urban Decay accounted for 10%. ## Cite this page Brandwave. "ONE/SIZE vs Urban Decay: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/one-size-vs-urban-decay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/one-size-vs-urban-decay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.