--- title: "OnDemandKorea vs Viu: Which is more popular?" description: "Is OnDemandKorea or Viu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian drama streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ondemandkorea-vs-viu" publisher: "Brandwave" --- # OnDemandKorea vs Viu: Which is more popular? Is OnDemandKorea or Viu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian drama streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OnDemandKorea and Viu - **Competitive set**: Asian drama streaming services - **Market**: Global - **Month measured**: Oct 2026 - **OnDemandKorea Share of Search**: 1.4% - **Viu Share of Search**: 24% ## Is OnDemandKorea or Viu more popular in search? - In October 2026, Viu had more branded searches than OnDemandKorea among Asian drama streaming services worldwide. Viu had about 823,000 branded searches, while OnDemandKorea had 49,500. Viu made up 24% of all Asian drama streaming service searches we track, and OnDemandKorea accounted for 1.4%. - Viu was ahead of OnDemandKorea in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, OnDemandKorea’s share of searches among Asian drama streaming services worldwide moved from 1.9% to 1.4%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending October 2026, Viu’s share of searches among Asian drama streaming services worldwide moved from 25.1% to 24%, and its estimated monthly branded searches moved from 1M to 823K. ## Top Asian drama streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, OnDemandKorea was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Viu did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Viki | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kocowa | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | iQIYI | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | WeTV | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | OnDemandKorea | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Viu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Asian drama streaming services - Asked ChatGPT "Where can I watch Korean dramas online?": 1. Viki, 2. Kocowa, 3. OnDemandKorea - Asked ChatGPT "What's the best streaming service for Chinese and Korean dramas?": 1. Viki, 2. iQIYI, 3. WeTV - Asked ChatGPT "Which K-drama streaming service has the biggest library with English subtitles?": 1. Viki, 2. Kocowa - Searched Google, AI Overview "where to watch kdrama": 1. Viki, 2. Kocowa, 3. iQIYI Not named in any answer: Viu. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How did search popularity change for Asian drama streaming services worldwide in October 2026? - In October 2026, Viu gained share of searches among Asian drama streaming services worldwide, from 22.6% to 24%. - Estimated monthly branded searches for OnDemandKorea worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026. ## How has branded search for OnDemandKorea and Viu changed worldwide over the last 12 months? | Month | OnDemandKorea estimated searches | OnDemandKorea Share of Search | OnDemandKorea rank | Viu estimated searches | Viu Share of Search | Viu rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74K | 1.9% | 6 | 1M | 25.1% | 3 | | Dec 2025 | 74K | 1.8% | 6 | 1M | 23.8% | 3 | | Jan 2026 | 74K | 1.8% | 6 | 1M | 23.8% | 3 | | Feb 2026 | 60.5K | 1.8% | 6 | 823K | 23.8% | 3 | | Mar 2026 | 74K | 1.7% | 6 | 823K | 19.2% | 3 | | Apr 2026 | 60.5K | 1.5% | 6 | 823K | 20.5% | 3 | | May 2026 | 60.5K | 1.4% | 6 | 1M | 23.8% | 3 | | Jun 2026 | 60.5K | 1.5% | 6 | 1M | 25% | 2 | | Jul 2026 | 49.5K | 1.2% | 6 | 1M | 25% | 2 | | Aug 2026 | 49.5K | 1.2% | 6 | 823K | 20.6% | 4 | | Sep 2026 | 49.5K | 1.4% | 6 | 823K | 22.6% | 2 | | Oct 2026 | 49.5K | 1.4% | 6 | 823K | 24% | 2 | ## How are OnDemandKorea’s and Viu’s branded searches counted? Brandwave collects information about searches that people make online using OnDemandKorea’s and Viu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OnDemandKorea**: Measured on the search term “ondemandkorea”. - **Viu**: Measured on the search term “viu”. - [OnDemandKorea profile](/demand/global-en/brands/ondemandkorea) - [Viu profile](/demand/global-en/brands/viu) - [All Asian drama streaming services worldwide](/demand/global-en/categories/asian-drama-streaming-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OnDemandKorea or Viu more popular in search? In October 2026, Viu had more branded searches than OnDemandKorea among Asian drama streaming services worldwide. Viu had about 823,000 branded searches, while OnDemandKorea had 49,500. Viu made up 24% of all Asian drama streaming service searches we track, and OnDemandKorea accounted for 1.4%. ## Cite this page Brandwave. "OnDemandKorea vs Viu: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/ondemandkorea-vs-viu This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ondemandkorea-vs-viu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.