--- title: "Once Upon a Farm vs Wattie's: Which is searched more?" description: "Is Once Upon a Farm or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/once-upon-a-farm-vs-watties" publisher: "Brandwave" --- # Once Upon a Farm vs Wattie's: Which is searched more? Is Once Upon a Farm or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Once Upon a Farm and Wattie's - **Competitive set**: Baby food brands - **Market**: Global - **Month measured**: Sep 2026 - **Once Upon a Farm Share of Search**: 31.1% - **Wattie's Share of Search**: 1.5% ## Is Once Upon a Farm or Wattie's more popular in search? - In September 2026, Once Upon a Farm had more branded searches than Wattie's among baby food brands worldwide. Once Upon a Farm had about 60,500 branded searches, while Wattie's had 2,900. Once Upon a Farm made up 31.1% of all baby food brand searches we track, and Wattie's accounted for 1.5%. - Once Upon a Farm was ahead of Wattie's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide moved from 37.7% to 31.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 12 months ending September 2026, Wattie's’ share of searches among baby food brands worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## How did search popularity change for baby food brands worldwide in September 2026? - In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches. - In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%. - Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Once Upon a Farm estimated searches | Once Upon a Farm Share of Search | Once Upon a Farm rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 37.7% | 1 | 3.6K | 1.5% | 4 | | Nov 2025 | 74K | 33.1% | 2 | 2.9K | 1.3% | 4 | | Dec 2025 | 60.5K | 31.8% | 2 | 2.4K | 1.3% | 4 | | Jan 2026 | 90.5K | 35.4% | 1 | 2.9K | 1.1% | 4 | | Feb 2026 | 165K | 53.6% | 1 | 2.9K | 0.94% | 4 | | Mar 2026 | 74K | 26.9% | 3 | 18.1K | 6.6% | 4 | | Apr 2026 | 74K | 31.2% | 2 | 3.6K | 1.5% | 4 | | May 2026 | 60.5K | 27.8% | 3 | 2.9K | 1.3% | 4 | | Jun 2026 | 49.5K | 26% | 3 | 2.9K | 1.5% | 4 | | Jul 2026 | 60.5K | 28.2% | 3 | 2.4K | 1.1% | 5 | | Aug 2026 | 74K | 32.4% | 2 | 2.4K | 1.1% | 5 | | Sep 2026 | 60.5K | 31.1% | 2 | 2.9K | 1.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Once Upon a Farm’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Once Upon a Farm**: Measured on the search term “once upon a farm”. - **Wattie's**: Measured on the search terms “wattie s” and “watties”, summed into one figure. - [Once Upon a Farm profile](/demand/global-en/brands/once-upon-a-farm) - [Wattie's profile](/demand/global-en/brands/watties) - [All baby food brands worldwide](/demand/global-en/categories/baby-food-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Once Upon a Farm or Wattie's more popular in search? In September 2026, Once Upon a Farm had more branded searches than Wattie's among baby food brands worldwide. Once Upon a Farm had about 60,500 branded searches, while Wattie's had 2,900. Once Upon a Farm made up 31.1% of all baby food brand searches we track, and Wattie's accounted for 1.5%. ## Cite this page Brandwave. "Once Upon a Farm vs Wattie's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/once-upon-a-farm-vs-watties This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/once-upon-a-farm-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.