--- title: "Once Upon a Farm vs Plum Organics: Which is searched more?" description: "Is Once Upon a Farm or Plum Organics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/once-upon-a-farm-vs-plum-organics" publisher: "Brandwave" --- # Once Upon a Farm vs Plum Organics: Which is searched more? Is Once Upon a Farm or Plum Organics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Once Upon a Farm and Plum Organics - **Competitive set**: Baby food brands - **Market**: Global - **Month measured**: Sep 2026 - **Once Upon a Farm Share of Search**: 31.1% - **Plum Organics Share of Search**: 0.98% ## Is Once Upon a Farm or Plum Organics more popular in search? - In September 2026, Once Upon a Farm had more branded searches than Plum Organics among baby food brands worldwide. Once Upon a Farm had about 60,500 branded searches, while Plum Organics had 1,900. Once Upon a Farm made up 31.1% of all baby food brand searches we track, and Plum Organics accounted for 0.98%. - Once Upon a Farm was ahead of Plum Organics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide moved from 37.7% to 31.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 12 months ending September 2026, Plum Organics’ share of searches among baby food brands worldwide moved from 1.2% to 0.98%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## How did search popularity change for baby food brands worldwide in September 2026? - In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches. - In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%. - Estimated monthly branded searches for Plum Organics worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Month by month | Month | Once Upon a Farm estimated searches | Once Upon a Farm Share of Search | Once Upon a Farm rank | Plum Organics estimated searches | Plum Organics Share of Search | Plum Organics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 37.7% | 1 | 2.9K | 1.2% | 6 | | Nov 2025 | 74K | 33.1% | 2 | 2.9K | 1.3% | 6 | | Dec 2025 | 60.5K | 31.8% | 2 | 2.4K | 1.3% | 6 | | Jan 2026 | 90.5K | 35.4% | 1 | 2.9K | 1.1% | 5 | | Feb 2026 | 165K | 53.6% | 1 | 2.4K | 0.78% | 6 | | Mar 2026 | 74K | 26.9% | 3 | 2.9K | 1.1% | 5 | | Apr 2026 | 74K | 31.2% | 2 | 2.9K | 1.2% | 5 | | May 2026 | 60.5K | 27.8% | 3 | 2.4K | 1.1% | 6 | | Jun 2026 | 49.5K | 26% | 3 | 2.4K | 1.3% | 6 | | Jul 2026 | 60.5K | 28.2% | 3 | 2.4K | 1.1% | 6 | | Aug 2026 | 74K | 32.4% | 2 | 2.4K | 1.1% | 6 | | Sep 2026 | 60.5K | 31.1% | 2 | 1.9K | 0.98% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Once Upon a Farm’s and Plum Organics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Once Upon a Farm**: Measured on the search term “once upon a farm”. - **Plum Organics**: Measured on the search term “plum organics”. - [Once Upon a Farm profile](/demand/global-en/brands/once-upon-a-farm) - [Plum Organics profile](/demand/global-en/brands/plum-organics) - [All baby food brands worldwide](/demand/global-en/categories/baby-food-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Once Upon a Farm or Plum Organics more popular in search? In September 2026, Once Upon a Farm had more branded searches than Plum Organics among baby food brands worldwide. Once Upon a Farm had about 60,500 branded searches, while Plum Organics had 1,900. Once Upon a Farm made up 31.1% of all baby food brand searches we track, and Plum Organics accounted for 0.98%. ## Cite this page Brandwave. "Once Upon a Farm vs Plum Organics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/once-upon-a-farm-vs-plum-organics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/once-upon-a-farm-vs-plum-organics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.