---
title: "Omnicom vs Publicis: Which is more popular by branded search?"
description: "Which is more popular in search, Omnicom or Publicis? Compare estimated monthly branded-search demand and Share of Search inside the Advertising agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/omnicom-vs-publicis"
publisher: "Brandwave"
---

# Omnicom vs Publicis: Which is more popular by branded search?

Which is more popular in search, Omnicom or Publicis? Compare estimated monthly branded-search demand and Share of Search inside the Advertising agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Omnicom and Publicis
- **Competitive set**: Advertising agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Omnicom Share of Search**: 35.9%
- **Publicis Share of Search**: 19.6%

## Which is more popular in search, Omnicom or Publicis?

- In August 2026, Omnicom had more branded searches than Publicis among advertising agencies worldwide. Omnicom was estimated to have 74K branded searches compared to Publicis’ 40.5K, and held a 35.9% Share of Search versus Publicis’ 19.6%.
- Omnicom was ahead of Publicis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Omnicom’s estimated Share of Search among advertising agencies worldwide moved from 24.8% to 35.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Publicis’ estimated Share of Search among advertising agencies worldwide moved from 24.8% to 19.6%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

## How did search popularity change for advertising agencies worldwide in August 2026?

- In August 2026, Omnicom gained estimated Share of Search among advertising agencies worldwide, from 31.7% to 35.9%.
- In August 2026, Publicis lost estimated Share of Search among advertising agencies worldwide, from 21.2% to 19.6%.

## Month by month

| Month | Omnicom estimated searches | Omnicom Share of Search | Omnicom rank | Publicis estimated searches | Publicis Share of Search | Publicis rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 24.8% | 2 | 60.5K | 24.8% | 3 |
| Nov 2025 | 90.5K | 35.7% | 1 | 60.5K | 23.8% | 3 |
| Dec 2025 | 165K | 51.1% | 1 | 60.5K | 18.7% | 3 |
| Jan 2026 | 90.5K | 32.1% | 2 | 74K | 26.3% | 3 |
| Feb 2026 | 90.5K | 30.8% | 2 | 90.5K | 30.8% | 3 |
| Mar 2026 | 74K | 30% | 2 | 60.5K | 24.5% | 3 |
| Apr 2026 | 74K | 30% | 2 | 60.5K | 24.5% | 3 |
| May 2026 | 90.5K | 34.5% | 2 | 60.5K | 23% | 3 |
| Jun 2026 | 90.5K | 34.5% | 2 | 60.5K | 23% | 3 |
| Jul 2026 | 74K | 31.7% | 2 | 49.5K | 21.2% | 3 |
| Aug 2026 | 74K | 35.9% | 2 | 40.5K | 19.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Omnicom’s and Publicis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Omnicom**: Measured on the search term “omnicom”.
- **Publicis**: Measured on the search term “publicis”.

- [Omnicom profile](/demand/global-en/brands/omnicom)
- [Publicis profile](/demand/global-en/brands/publicis)
- [All advertising agencies worldwide](/demand/global-en/categories/advertising-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Omnicom or Publicis?

In August 2026, Omnicom had more branded searches than Publicis among advertising agencies worldwide. Omnicom was estimated to have 74K branded searches compared to Publicis’ 40.5K, and held a 35.9% Share of Search versus Publicis’ 19.6%.

## Cite this page

Brandwave. "Omnicom vs Publicis: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/omnicom-vs-publicis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/omnicom-vs-publicis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.