---
title: "Olo vs Toast: Which is searched more?"
description: "Is Olo or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant ordering platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/olo-vs-toast"
publisher: "Brandwave"
---

# Olo vs Toast: Which is searched more?

Is Olo or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant ordering platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Olo and Toast
- **Competitive set**: Restaurant ordering platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Olo Share of Search**: <0.01%
- **Toast Share of Search**: 0.55%

## Is Olo or Toast more popular in search?

- In September 2026, Toast had more branded searches than Olo among restaurant ordering platforms worldwide. Toast had about 41,500 branded searches, while Olo had 320. Toast made up 0.55% of all restaurant ordering platform searches we track, and Olo accounted for <0.01%.
- Toast was ahead of Olo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Olo’s share of searches among restaurant ordering platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending September 2026, Toast’s share of searches among restaurant ordering platforms worldwide moved from 0.66% to 0.55%, and its estimated monthly branded searches moved from 49.9K to 41.5K.

## How did search popularity change for restaurant ordering platforms worldwide in September 2026?

- Estimated monthly branded searches for Olo worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.
- Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.

## Month by month

| Month | Olo estimated searches | Olo Share of Search | Olo rank | Toast estimated searches | Toast Share of Search | Toast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | <0.01% | 7 | 49.9K | 0.66% | 2 |
| Nov 2025 | 260 | <0.01% | 7 | 41.2K | 0.55% | 2 |
| Dec 2025 | 260 | <0.01% | 7 | 41.3K | 0.45% | 2 |
| Jan 2026 | 260 | <0.01% | 7 | 49.9K | 0.54% | 2 |
| Feb 2026 | 210 | <0.01% | 7 | 48.7K | 0.64% | 2 |
| Mar 2026 | 260 | <0.01% | 7 | 50.5K | 0.55% | 2 |
| Apr 2026 | 260 | <0.01% | 7 | 50.3K | 0.66% | 2 |
| May 2026 | 260 | <0.01% | 7 | 50.2K | 0.66% | 2 |
| Jun 2026 | 320 | <0.01% | 7 | 48.9K | 0.65% | 2 |
| Jul 2026 | 260 | <0.01% | 7 | 43.1K | 0.57% | 2 |
| Aug 2026 | 210 | <0.01% | 7 | 41.9K | 0.55% | 2 |
| Sep 2026 | 320 | <0.01% | 7 | 41.5K | 0.55% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Olo’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Olo**: Measured on the search term “olo ordering”.
- **Toast**: Measured on the search terms “handheld toast pos”, “pos toast”, “pos toast system”, “pos toasttab”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos demo”, “toast pos fees”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos software”, “toast pos system”, “toast pos systems”, “toast pos terminal”, “toast pos training”, “toast restaurant pos”, “toast tab pos” and “toasttab pos”, summed into one figure.

- [Olo profile](/demand/global-en/brands/olo)
- [Toast profile](/demand/global-en/brands/toast)
- [All restaurant ordering platforms worldwide](/demand/global-en/categories/restaurant-ordering-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Olo or Toast more popular in search?

In September 2026, Toast had more branded searches than Olo among restaurant ordering platforms worldwide. Toast had about 41,500 branded searches, while Olo had 320. Toast made up 0.55% of all restaurant ordering platform searches we track, and Olo accounted for <0.01%.

## Cite this page

Brandwave. "Olo vs Toast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/olo-vs-toast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/olo-vs-toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.