--- title: "Olly vs Sports Research: Which is searched more?" description: "Is Olly or Sports Research more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashwagandha supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/olly-vs-sports-research" publisher: "Brandwave" --- # Olly vs Sports Research: Which is searched more? Is Olly or Sports Research more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashwagandha supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Olly and Sports Research - **Competitive set**: Ashwagandha supplement brands - **Market**: Global - **Month measured**: Sep 2026 - **Olly Share of Search**: 1.7% - **Sports Research Share of Search**: 1.4% ## Is Olly or Sports Research more popular in search? - In September 2026, Olly had more branded searches than Sports Research among ashwagandha supplement brands worldwide. Olly had about 590 branded searches, while Sports Research had 480. Olly made up 1.7% of all ashwagandha supplement brand searches we track, and Sports Research accounted for 1.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Sports Research took it in May 2026, Olly took it in August 2026. - Across the 12 months ending September 2026, Olly’s share of searches among ashwagandha supplement brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Sports Research’s share of searches among ashwagandha supplement brands worldwide moved from 0.91% to 1.4%, and its estimated monthly branded searches moved from 320 to 480. ## Top ashwagandha supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sports Research was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nutricost | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Gaia Herbs | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Sports Research | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Now Foods | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Himalaya | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Organic India | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature Made | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature’s Way | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ashwagandha supplement brands - Asked ChatGPT "Which ashwagandha supplement brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best ashwagandha supplement brands?": 1. Nutricost, 2. Sports Research, 3. Now Foods - Asked ChatGPT "What's the best ashwagandha brand for stress and sleep?": named none of the brands we track - Searched Google, AI Overview "ashwagandha supplement": named none of the brands we track - Searched Google, AI Overview "best ashwagandha supplement": 1. Gaia Herbs, 2. Nutricost Not named in any answer: Himalaya, Organic India, Nature Made, Nature’s Way and Olly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for ashwagandha supplement brands worldwide in September 2026? - Estimated monthly branded searches for Sports Research worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026. - Estimated monthly branded searches for Olly worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Olly estimated searches | Olly Share of Search | Olly rank | Sports Research estimated searches | Sports Research Share of Search | Sports Research rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 2.1% | 8 | 320 | 0.91% | 9 | | Nov 2025 | 480 | 1.3% | 8 | 320 | 0.89% | 9 | | Dec 2025 | 480 | 1.6% | 8 | 390 | 1.3% | 9 | | Jan 2026 | 590 | 1.6% | 8 | 390 | 1.1% | 9 | | Feb 2026 | 590 | 1.8% | 8 | 320 | 1% | 9 | | Mar 2026 | 590 | 1.7% | 8 | 480 | 1.4% | 9 | | Apr 2026 | 480 | 1.3% | 8 | 480 | 1.3% | 9 | | May 2026 | 390 | 1.3% | 9 | 480 | 1.5% | 8 | | Jun 2026 | 480 | 1.3% | 9 | 590 | 1.6% | 8 | | Jul 2026 | 480 | 1.3% | 9 | 590 | 1.6% | 7 | | Aug 2026 | 590 | 1.7% | 8 | 480 | 1.4% | 9 | | Sep 2026 | 590 | 1.7% | 8 | 480 | 1.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Olly’s and Sports Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Olly**: Measured on the search term “olly ashwagandha”. - **Sports Research**: Measured on the search term “sports research ashwagandha”. - [Olly profile](/demand/global-en/brands/olly) - [Sports Research profile](/demand/global-en/brands/sports-research) - [All ashwagandha supplement brands worldwide](/demand/global-en/categories/ashwagandha-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Olly or Sports Research more popular in search? In September 2026, Olly had more branded searches than Sports Research among ashwagandha supplement brands worldwide. Olly had about 590 branded searches, while Sports Research had 480. Olly made up 1.7% of all ashwagandha supplement brand searches we track, and Sports Research accounted for 1.4%. ## Cite this page Brandwave. "Olly vs Sports Research: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/olly-vs-sports-research This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/olly-vs-sports-research. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.