---
title: "Old Town vs Tandem: Which is searched more?"
description: "Which is more popular in search, Old Town or Tandem? Compare estimated monthly branded-search demand and Share of Search inside the Pedal kayak brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/old-town-vs-tandem"
publisher: "Brandwave"
---

# Old Town vs Tandem: Which is searched more?

Which is more popular in search, Old Town or Tandem? Compare estimated monthly branded-search demand and Share of Search inside the Pedal kayak brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Old Town and Tandem
- **Competitive set**: Pedal kayak brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Old Town Share of Search**: 45.7%
- **Tandem Share of Search**: 1.4%

## Which is more popular in search, Old Town or Tandem?

- In September 2026, Old Town had more branded searches than Tandem among pedal kayak brands worldwide. Old Town was estimated to have 15.3K branded searches compared to Tandem’s 480, and held a 45.7% Share of Search versus Tandem’s 1.4%.
- Old Town was ahead of Tandem in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among pedal kayak brands worldwide moved from 37.6% to 45.7%, and its estimated monthly branded searches moved from 12.5K to 15.3K.
- Across the 12 months ending September 2026, Tandem’s estimated Share of Search among pedal kayak brands worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 390 to 480.

## How did search popularity change for pedal kayak brands worldwide in September 2026?

- In September 2026, Old Town gained estimated Share of Search among pedal kayak brands worldwide, from 44.5% to 45.7%.
- Estimated monthly branded searches for Tandem worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

## Month by month

| Month | Old Town estimated searches | Old Town Share of Search | Old Town rank | Tandem estimated searches | Tandem Share of Search | Tandem rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.5K | 37.6% | 2 | 390 | 1.2% | 4 |
| Nov 2025 | 12.5K | 41.6% | 2 | 320 | 1.1% | 4 |
| Dec 2025 | 10.4K | 36.5% | 2 | 390 | 1.4% | 4 |
| Jan 2026 | 13K | 42% | 2 | 480 | 1.6% | 4 |
| Feb 2026 | 15.4K | 46% | 1 | 480 | 1.4% | 4 |
| Mar 2026 | 23.1K | 45.8% | 1 | 880 | 1.7% | 4 |
| Apr 2026 | 24.1K | 45.7% | 1 | 880 | 1.7% | 4 |
| May 2026 | 28.1K | 48.8% | 1 | 1K | 1.7% | 4 |
| Jun 2026 | 34.5K | 49.5% | 1 | 1K | 1.4% | 4 |
| Jul 2026 | 28.7K | 43.4% | 1 | 1K | 1.5% | 4 |
| Aug 2026 | 23.1K | 44.5% | 1 | 880 | 1.7% | 4 |
| Sep 2026 | 15.3K | 45.7% | 1 | 480 | 1.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Old Town’s and Tandem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Old Town**: Measured on the search terms “old town kayak”, “old town pedal” and “old town pedal kayak”, summed into one figure.
- **Tandem**: Measured on the search term “tandem pedal kayak”.

- [Old Town profile](/demand/global-en/brands/old-town)
- [Tandem profile](/demand/global-en/brands/tandem)
- [All pedal kayak brands worldwide](/demand/global-en/categories/pedal-kayak-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Old Town or Tandem?

In September 2026, Old Town had more branded searches than Tandem among pedal kayak brands worldwide. Old Town was estimated to have 15.3K branded searches compared to Tandem’s 480, and held a 45.7% Share of Search versus Tandem’s 1.4%.

## Cite this page

Brandwave. "Old Town vs Tandem: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/old-town-vs-tandem

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/old-town-vs-tandem. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.