---
title: "Old Town vs Pelican: Which is more popular by branded search?"
description: "Which is more popular in search, Old Town or Pelican? Compare estimated monthly branded-search demand and Share of Search inside the Kayak brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/old-town-vs-pelican"
publisher: "Brandwave"
---

# Old Town vs Pelican: Which is more popular by branded search?

Which is more popular in search, Old Town or Pelican? Compare estimated monthly branded-search demand and Share of Search inside the Kayak brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Old Town and Pelican
- **Competitive set**: Kayak brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Old Town Share of Search**: 59.4%
- **Pelican Share of Search**: 21.8%

## Which is more popular in search, Old Town or Pelican?

- In August 2026, Old Town had more branded searches than Pelican among kayak brands worldwide. Old Town was estimated to have 1.5M branded searches compared to Pelican’s 550K, and held a 59.4% Share of Search versus Pelican’s 21.8%.
- The lead changed hands once in the 11 months ending August 2026: Old Town took it in April 2026.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide moved from 36.5% to 59.4%, and its estimated monthly branded searches moved from 823K to 1.5M.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide moved from 44.3% to 21.8%, and its estimated monthly branded searches moved from 1M to 550K.

## How did search popularity change for kayak brands worldwide in August 2026?

- In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.
- In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.

## Month by month

| Month | Old Town estimated searches | Old Town Share of Search | Old Town rank | Pelican estimated searches | Pelican Share of Search | Pelican rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 36.5% | 2 | 1M | 44.3% | 1 |
| Nov 2025 | 673K | 29% | 2 | 1.2M | 52.5% | 1 |
| Dec 2025 | 673K | 29.7% | 2 | 1.2M | 53.8% | 1 |
| Jan 2026 | 673K | 31% | 2 | 1M | 46% | 1 |
| Feb 2026 | 673K | 32.9% | 2 | 1M | 48.8% | 1 |
| Mar 2026 | 823K | 36.9% | 2 | 1M | 44.8% | 1 |
| Apr 2026 | 1M | 43.5% | 1 | 823K | 35.8% | 2 |
| May 2026 | 1M | 43.2% | 1 | 673K | 29% | 2 |
| Jun 2026 | 1.2M | 47.7% | 1 | 550K | 21.5% | 3 |
| Jul 2026 | 1.2M | 51.3% | 1 | 550K | 23.1% | 2 |
| Aug 2026 | 1.5M | 59.4% | 1 | 550K | 21.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Old Town’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Old Town**: Measured on the search term “old town”.
- **Pelican**: Measured on the search term “pelican”.

- [Old Town profile](/demand/global-en/brands/old-town)
- [Pelican profile](/demand/global-en/brands/pelican)
- [All kayak brands worldwide](/demand/global-en/categories/kayak-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Old Town or Pelican?

In August 2026, Old Town had more branded searches than Pelican among kayak brands worldwide. Old Town was estimated to have 1.5M branded searches compared to Pelican’s 550K, and held a 59.4% Share of Search versus Pelican’s 21.8%.

## Cite this page

Brandwave. "Old Town vs Pelican: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/old-town-vs-pelican

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/old-town-vs-pelican. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.