--- title: "Old Spice vs Victoria's Secret: Which is searched more?" description: "Is Old Spice or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/old-spice-vs-victorias-secret" publisher: "Brandwave" --- # Old Spice vs Victoria's Secret: Which is searched more? Is Old Spice or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Old Spice and Victoria's Secret - **Competitive set**: Body spray brands - **Market**: Global - **Month measured**: Sep 2026 - **Old Spice Share of Search**: 3.9% - **Victoria's Secret Share of Search**: 1.8% ## Is Old Spice or Victoria's Secret more popular in search? - In September 2026, Old Spice had more branded searches than Victoria's Secret among body spray brands worldwide. Old Spice had about 368,000 branded searches, while Victoria's Secret had 165,000. Old Spice made up 3.9% of all body spray brand searches we track, and Victoria's Secret accounted for 1.8%. - Old Spice was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Old Spice’s share of searches among body spray brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Victoria's Secret’s share of searches among body spray brands worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 165K. ## Top body spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Old Spice was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Victoria's Secret was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Old Spice was listed before Victoria's Secret in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bath & Body Works | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lynx | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Old Spice | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Dove | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body spray brands - Asked ChatGPT "Which body spray brand should I buy?": 1. Bath & Body Works, 2. Victoria's Secret, 3. Lynx - Asked ChatGPT "What are the best body spray brands?": 1. Bath & Body Works, 2. Old Spice, 3. Victoria's Secret - Asked ChatGPT "What's the best body spray brand for everyday freshness?": 1. Bath & Body Works, 2. Dove, 3. Lynx, 4. Old Spice, 5. Victoria's Secret - Searched Google, AI Overview "long lasting body spray": 1. Bath & Body Works - Searched Google, AI Overview "men's body spray": 1. Lynx, 2. Old Spice, 3. Bath & Body Works Not named in any answer: Native. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body spray brands worldwide in September 2026? - Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## Month by month | Month | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 3.2% | 4 | 165K | 1.8% | 6 | | Nov 2025 | 301K | 2.1% | 4 | 201K | 1.4% | 6 | | Dec 2025 | 368K | 2.2% | 4 | 165K | 0.97% | 6 | | Jan 2026 | 246K | 3.1% | 5 | 135K | 1.7% | 6 | | Feb 2026 | 246K | 3.2% | 4 | 135K | 1.7% | 6 | | Mar 2026 | 301K | 3.7% | 4 | 135K | 1.6% | 6 | | Apr 2026 | 301K | 3.8% | 4 | 165K | 2.1% | 6 | | May 2026 | 368K | 4.5% | 4 | 165K | 2% | 6 | | Jun 2026 | 368K | 4% | 4 | 165K | 1.8% | 6 | | Jul 2026 | 368K | 4.6% | 4 | 165K | 2.1% | 6 | | Aug 2026 | 368K | 3.9% | 4 | 165K | 1.8% | 6 | | Sep 2026 | 368K | 3.9% | 4 | 165K | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Old Spice’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Old Spice**: Measured on the search term “old spice”. - **Victoria's Secret**: Measured on the search term “victorias secret”. - [Old Spice profile](/demand/global-en/brands/old-spice) - [Victoria's Secret profile](/demand/global-en/brands/victorias-secret) - [All body spray brands worldwide](/demand/global-en/categories/body-spray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Old Spice or Victoria's Secret more popular in search? In September 2026, Old Spice had more branded searches than Victoria's Secret among body spray brands worldwide. Old Spice had about 368,000 branded searches, while Victoria's Secret had 165,000. Old Spice made up 3.9% of all body spray brand searches we track, and Victoria's Secret accounted for 1.8%. ## Cite this page Brandwave. "Old Spice vs Victoria's Secret: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/old-spice-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/old-spice-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.