---
title: "Old Navy vs PinkBlush: Which is searched more?"
description: "Is Old Navy or PinkBlush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maternity clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/old-navy-vs-pinkblush"
publisher: "Brandwave"
---

# Old Navy vs PinkBlush: Which is searched more?

Is Old Navy or PinkBlush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maternity clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Old Navy and PinkBlush
- **Competitive set**: Maternity clothing brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Old Navy Share of Search**: 6.9%
- **PinkBlush Share of Search**: 54.8%

## Is Old Navy or PinkBlush more popular in search?

- In September 2026, PinkBlush had more branded searches than Old Navy among maternity clothing brands worldwide. PinkBlush had about 215,000 branded searches, while Old Navy had 27,100. PinkBlush made up 54.8% of all maternity clothing brand searches we track, and Old Navy accounted for 6.9%.
- PinkBlush was ahead of Old Navy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide moved from 9.6% to 6.9%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, PinkBlush’s share of searches among maternity clothing brands worldwide moved from 35.1% to 54.8%, and its estimated monthly branded searches moved from 99K to 215K.

## How did search popularity change for maternity clothing brands worldwide in September 2026?

- In September 2026, PinkBlush gained share of searches among maternity clothing brands worldwide, from 46% to 54.8%.
- In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%.

## Month by month

| Month | Old Navy estimated searches | Old Navy Share of Search | Old Navy rank | PinkBlush estimated searches | PinkBlush Share of Search | PinkBlush rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 9.6% | 3 | 99K | 35.1% | 1 |
| Nov 2025 | 27.1K | 9.3% | 3 | 99K | 33.9% | 1 |
| Dec 2025 | 22.2K | 8.7% | 4 | 81K | 31.6% | 1 |
| Jan 2026 | 27.1K | 9.1% | 3 | 110K | 37% | 1 |
| Feb 2026 | 27.1K | 9.3% | 3 | 101K | 34.5% | 1 |
| Mar 2026 | 33.1K | 10.1% | 3 | 124K | 37.7% | 1 |
| Apr 2026 | 33.1K | 10.3% | 3 | 110K | 34.1% | 1 |
| May 2026 | 33.1K | 10.3% | 3 | 99K | 30.9% | 1 |
| Jun 2026 | 27.1K | 10.3% | 3 | 81K | 30.7% | 1 |
| Jul 2026 | 27.1K | 10.4% | 3 | 81K | 31.1% | 1 |
| Aug 2026 | 33.1K | 9.5% | 3 | 160K | 46% | 1 |
| Sep 2026 | 27.1K | 6.9% | 4 | 215K | 54.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Old Navy’s and PinkBlush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Old Navy**: Measured on the search term “old navy maternity”.
- **PinkBlush**: Measured on the search terms “pinkblush” and “pinkblush maternity”, summed into one figure.

- [Old Navy profile](/demand/global-en/brands/old-navy)
- [PinkBlush profile](/demand/global-en/brands/pinkblush)
- [All maternity clothing brands worldwide](/demand/global-en/categories/maternity-clothing-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Old Navy or PinkBlush more popular in search?

In September 2026, PinkBlush had more branded searches than Old Navy among maternity clothing brands worldwide. PinkBlush had about 215,000 branded searches, while Old Navy had 27,100. PinkBlush made up 54.8% of all maternity clothing brand searches we track, and Old Navy accounted for 6.9%.

## Cite this page

Brandwave. "Old Navy vs PinkBlush: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/old-navy-vs-pinkblush

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/old-navy-vs-pinkblush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.