---
title: "Old El Paso vs Pace: Which is more popular by branded search?"
description: "Which is more popular in search, Old El Paso or Pace? Compare estimated monthly branded-search demand and Share of Search inside the Salsa brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/old-el-paso-vs-pace"
publisher: "Brandwave"
---

# Old El Paso vs Pace: Which is more popular by branded search?

Which is more popular in search, Old El Paso or Pace? Compare estimated monthly branded-search demand and Share of Search inside the Salsa brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Old El Paso and Pace
- **Competitive set**: Salsa brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Old El Paso Share of Search**: 1.9%
- **Pace Share of Search**: 17.7%

## Which is more popular in search, Old El Paso or Pace?

- In August 2026, Pace had more branded searches than Old El Paso among salsa brands worldwide. Pace was estimated to have 368K branded searches compared to Old El Paso’s 40.5K, and held a 17.7% Share of Search versus Old El Paso’s 1.9%.
- Pace was ahead of Old El Paso in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among salsa brands worldwide moved from 2.5% to 1.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide moved from 22.3% to 17.7%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for salsa brands worldwide in August 2026?

- In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%.
- Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | Old El Paso estimated searches | Old El Paso Share of Search | Old El Paso rank | Pace estimated searches | Pace Share of Search | Pace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 2.5% | 4 | 450K | 22.3% | 3 |
| Nov 2025 | 40.5K | 2.1% | 4 | 368K | 19.2% | 3 |
| Dec 2025 | 40.5K | 2.1% | 4 | 368K | 19.2% | 3 |
| Jan 2026 | 49.5K | 2.5% | 4 | 450K | 22.3% | 3 |
| Feb 2026 | 49.5K | 2.8% | 4 | 301K | 17.2% | 3 |
| Mar 2026 | 49.5K | 2.6% | 4 | 368K | 19% | 3 |
| Apr 2026 | 40.5K | 2.1% | 4 | 368K | 19.1% | 3 |
| May 2026 | 40.5K | 2.1% | 4 | 368K | 19.1% | 3 |
| Jun 2026 | 40.5K | 2.2% | 4 | 301K | 16.2% | 3 |
| Jul 2026 | 40.5K | 2.1% | 4 | 368K | 19.1% | 3 |
| Aug 2026 | 40.5K | 1.9% | 4 | 368K | 17.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Old El Paso’s and Pace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Old El Paso**: Measured on the search term “oldelpaso”.
- **Pace**: Measured on the search term “pace”.

- [Old El Paso profile](/demand/global-en/brands/old-el-paso)
- [Pace profile](/demand/global-en/brands/pace)
- [All salsa brands worldwide](/demand/global-en/categories/salsa-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Old El Paso or Pace?

In August 2026, Pace had more branded searches than Old El Paso among salsa brands worldwide. Pace was estimated to have 368K branded searches compared to Old El Paso’s 40.5K, and held a 17.7% Share of Search versus Old El Paso’s 1.9%.

## Cite this page

Brandwave. "Old El Paso vs Pace: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/old-el-paso-vs-pace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/old-el-paso-vs-pace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.