--- title: "Olay vs Timeless Skin Care: Which is searched more?" description: "Is Olay or Timeless Skin Care more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin C serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/olay-vs-timeless-skin-care" publisher: "Brandwave" --- # Olay vs Timeless Skin Care: Which is searched more? Is Olay or Timeless Skin Care more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin C serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Olay and Timeless Skin Care - **Competitive set**: Vitamin C serum brands - **Market**: Global - **Month measured**: Sep 2026 - **Olay Share of Search**: 5.5% - **Timeless Skin Care Share of Search**: 22.7% ## Is Olay or Timeless Skin Care more popular in search? - In September 2026, Timeless Skin Care had more branded searches than Olay among vitamin C serum brands worldwide. Timeless Skin Care had about 60,500 branded searches, while Olay had 14,800. Timeless Skin Care made up 22.7% of all vitamin C serum brand searches we track, and Olay accounted for 5.5%. - Timeless Skin Care was ahead of Olay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Olay’s share of searches among vitamin C serum brands worldwide moved from 6.1% to 5.5%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Timeless Skin Care’s share of searches among vitamin C serum brands worldwide moved from 16.6% to 22.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top vitamin C serum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Timeless Skin Care was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Olay did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SkinCeuticals | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Timeless Skin Care | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Naturium | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | CeraVe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | La Roche-Posay | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Paula's Choice | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Sunday Riley | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | The Ordinary | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Olay | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Maelove | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TruSkin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vitamin C serum brands - Asked ChatGPT "Which vitamin C serum brand should I buy?": 1. CeraVe, 2. La Roche-Posay - Asked ChatGPT "What are the best vitamin C serum brands?": 1. SkinCeuticals, 2. Paula's Choice, 3. Timeless Skin Care, 4. La Roche-Posay, 5. CeraVe - Asked ChatGPT "What's the best vitamin C serum brand for dark spots?": 1. SkinCeuticals, 2. Naturium, 3. Timeless Skin Care - Searched Google, AI Overview "best vitamin c serum": 1. SkinCeuticals, 2. Timeless Skin Care, 3. Naturium, 4. Sunday Riley, 5. La Roche-Posay Not named in any answer: The Ordinary, Olay, Drunk Elephant, Maelove and TruSkin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for vitamin C serum brands worldwide in September 2026? - In September 2026, Timeless Skin Care gained share of searches among vitamin C serum brands worldwide, from 21.8% to 22.7%. - Olay’s share of searches among vitamin C serum brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.5% in September 2026. ## Month by month | Month | Olay estimated searches | Olay Share of Search | Olay rank | Timeless Skin Care estimated searches | Timeless Skin Care Share of Search | Timeless Skin Care rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 6.1% | 6 | 40.5K | 16.6% | 2 | | Nov 2025 | 14.8K | 4.9% | 7 | 49.5K | 16.5% | 2 | | Dec 2025 | 12.1K | 4.8% | 7 | 60.5K | 23.9% | 2 | | Jan 2026 | 14.8K | 5.1% | 8 | 60.5K | 21% | 2 | | Feb 2026 | 12.1K | 4.4% | 8 | 49.5K | 18.2% | 2 | | Mar 2026 | 14.8K | 4.5% | 7 | 74K | 22.7% | 2 | | Apr 2026 | 14.8K | 4.5% | 7 | 74K | 22.4% | 2 | | May 2026 | 12.1K | 4% | 8 | 60.5K | 19.8% | 2 | | Jun 2026 | 12.1K | 4.3% | 7 | 60.5K | 21.6% | 2 | | Jul 2026 | 12.1K | 4.4% | 8 | 60.5K | 21.9% | 2 | | Aug 2026 | 14.8K | 5.3% | 6 | 60.5K | 21.8% | 2 | | Sep 2026 | 14.8K | 5.5% | 6 | 60.5K | 22.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Olay’s and Timeless Skin Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Olay**: Measured on the search term “olay vitamin c”. - **Timeless Skin Care**: Measured on the search term “timeless vitamin c”. - [Olay profile](/demand/global-en/brands/olay) - [Timeless Skin Care profile](/demand/global-en/brands/timeless-skin-care) - [All vitamin C serum brands worldwide](/demand/global-en/categories/vitamin-c-serum-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Olay or Timeless Skin Care more popular in search? In September 2026, Timeless Skin Care had more branded searches than Olay among vitamin C serum brands worldwide. Timeless Skin Care had about 60,500 branded searches, while Olay had 14,800. Timeless Skin Care made up 22.7% of all vitamin C serum brand searches we track, and Olay accounted for 5.5%. ## Cite this page Brandwave. "Olay vs Timeless Skin Care: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/olay-vs-timeless-skin-care This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/olay-vs-timeless-skin-care. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.