--- title: "Olaplex vs Xlash: Which is searched more?" description: "Is Olaplex or Xlash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/olaplex-vs-xlash" publisher: "Brandwave" --- # Olaplex vs Xlash: Which is searched more? Is Olaplex or Xlash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Olaplex and Xlash - **Competitive set**: Lash serum brands - **Market**: Global - **Month measured**: Sep 2026 - **Olaplex Share of Search**: 0.44% - **Xlash Share of Search**: 7.5% ## Is Olaplex or Xlash more popular in search? - In September 2026, Xlash had more branded searches than Olaplex among lash serum brands worldwide. Xlash had about 27,100 branded searches, while Olaplex had 1,600. Xlash made up 7.5% of all lash serum brand searches we track, and Olaplex accounted for 0.44%. - Xlash was ahead of Olaplex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Olaplex’s share of searches among lash serum brands worldwide moved from 0.18% to 0.44%, and its estimated monthly branded searches moved from 720 to 1.6K. - Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide moved from 6.7% to 7.5%, and its estimated monthly branded searches held steady at 27.1K. ## Top lash serum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xlash did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Ordinary | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RevitaLash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | GrandeLASH | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vegamour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Latisse | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Babe Lash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xlash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RapidLash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neulash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lashfood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lash serum brands - Asked ChatGPT "Which lash serum brand should I buy?": 1. The Ordinary, 2. GrandeLASH, 3. Latisse - Asked ChatGPT "What are the best lash serum brands?": 1. The Ordinary, 2. Vegamour, 3. Olaplex, 4. RevitaLash, 5. Latisse, 6. GrandeLASH - Asked ChatGPT "What's the best lash serum brand for sensitive eyes?": 1. GrandeLASH, 2. The Ordinary, 3. Olaplex - Searched Google, AI Overview "lash serum": 1. The Ordinary, 2. GrandeLASH - Searched Google, AI Overview "eyelash growth serum": 1. RevitaLash, 2. Latisse, 3. Vegamour, 4. GrandeLASH Not named in any answer: Babe Lash, Xlash, RapidLash, Neulash and Lashfood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for lash serum brands worldwide in September 2026? - In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%. - In September 2026, Olaplex fell from 9th to 10th among lash serum brands worldwide. ## Month by month | Month | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | Xlash estimated searches | Xlash Share of Search | Xlash rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.18% | 11 | 27.1K | 6.7% | 6 | | Nov 2025 | 1K | 0.2% | 10 | 49.5K | 10.1% | 5 | | Dec 2025 | 1.9K | 0.41% | 10 | 33.1K | 7.2% | 6 | | Jan 2026 | 2.4K | 0.55% | 9 | 33.1K | 7.6% | 6 | | Feb 2026 | 1K | 0.26% | 10 | 27.1K | 6.9% | 6 | | Mar 2026 | 1.6K | 0.37% | 10 | 33.1K | 7.8% | 5 | | Apr 2026 | 1.3K | 0.36% | 10 | 27.1K | 7.5% | 6 | | May 2026 | 1.3K | 0.36% | 10 | 33.1K | 9.1% | 5 | | Jun 2026 | 1K | 0.3% | 10 | 22.2K | 6.6% | 6 | | Jul 2026 | 1.6K | 0.44% | 10 | 22.2K | 6% | 6 | | Aug 2026 | 1.9K | 0.49% | 9 | 33.1K | 8.6% | 6 | | Sep 2026 | 1.6K | 0.44% | 10 | 27.1K | 7.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Olaplex’s and Xlash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Olaplex**: Measured on the search term “olaplex lashbond”. - **Xlash**: Measured on the search term “xlash”. - [Olaplex profile](/demand/global-en/brands/olaplex) - [Xlash profile](/demand/global-en/brands/xlash) - [All lash serum brands worldwide](/demand/global-en/categories/lash-serum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Olaplex or Xlash more popular in search? In September 2026, Xlash had more branded searches than Olaplex among lash serum brands worldwide. Xlash had about 27,100 branded searches, while Olaplex had 1,600. Xlash made up 7.5% of all lash serum brand searches we track, and Olaplex accounted for 0.44%. ## Cite this page Brandwave. "Olaplex vs Xlash: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/olaplex-vs-xlash This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/olaplex-vs-xlash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.