---
title: "Olaplex vs The Ordinary: Which is searched more?"
description: "Is Olaplex or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/olaplex-vs-the-ordinary-skincare"
publisher: "Brandwave"
---

# Olaplex vs The Ordinary: Which is searched more?

Is Olaplex or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Olaplex and The Ordinary
- **Competitive set**: Lash serum brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Olaplex Share of Search**: 0.44%
- **The Ordinary Share of Search**: 9.2%

## Is Olaplex or The Ordinary more popular in search?

- In September 2026, The Ordinary had more branded searches than Olaplex among lash serum brands worldwide. The Ordinary had about 33,100 branded searches, while Olaplex had 1,600. The Ordinary made up 9.2% of all lash serum brand searches we track, and Olaplex accounted for 0.44%.
- The Ordinary was ahead of Olaplex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Olaplex’s share of searches among lash serum brands worldwide moved from 0.18% to 0.44%, and its estimated monthly branded searches moved from 720 to 1.6K.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for lash serum brands worldwide in September 2026?

- In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.
- In September 2026, Olaplex fell from 9th to 10th among lash serum brands worldwide.

## Month by month

| Month | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 0.18% | 11 | 33.1K | 8.1% | 5 |
| Nov 2025 | 1K | 0.2% | 10 | 33.1K | 6.8% | 6 |
| Dec 2025 | 1.9K | 0.41% | 10 | 33.1K | 7.2% | 5 |
| Jan 2026 | 2.4K | 0.55% | 9 | 33.1K | 7.6% | 5 |
| Feb 2026 | 1K | 0.26% | 10 | 27.1K | 6.9% | 5 |
| Mar 2026 | 1.6K | 0.37% | 10 | 27.1K | 6.3% | 6 |
| Apr 2026 | 1.3K | 0.36% | 10 | 27.1K | 7.5% | 5 |
| May 2026 | 1.3K | 0.36% | 10 | 27.1K | 7.4% | 6 |
| Jun 2026 | 1K | 0.3% | 10 | 22.2K | 6.6% | 5 |
| Jul 2026 | 1.6K | 0.44% | 10 | 27.1K | 7.4% | 5 |
| Aug 2026 | 1.9K | 0.49% | 9 | 33.1K | 8.6% | 5 |
| Sep 2026 | 1.6K | 0.44% | 10 | 33.1K | 9.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Olaplex’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Olaplex**: Measured on the search term “olaplex lashbond”.
- **The Ordinary**: Measured on the search term “the ordinary lash serum”.

- [Olaplex profile](/demand/global-en/brands/olaplex)
- [The Ordinary profile](/demand/global-en/brands/the-ordinary-skincare)
- [All lash serum brands worldwide](/demand/global-en/categories/lash-serum-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Olaplex or The Ordinary more popular in search?

In September 2026, The Ordinary had more branded searches than Olaplex among lash serum brands worldwide. The Ordinary had about 33,100 branded searches, while Olaplex had 1,600. The Ordinary made up 9.2% of all lash serum brand searches we track, and Olaplex accounted for 0.44%.

## Cite this page

Brandwave. "Olaplex vs The Ordinary: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/olaplex-vs-the-ordinary-skincare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/olaplex-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.