---
title: "Olaplex vs Redken: Which is more popular by branded search?"
description: "Which is more popular in search, Olaplex or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/olaplex-vs-redken"
publisher: "Brandwave"
---

# Olaplex vs Redken: Which is more popular by branded search?

Which is more popular in search, Olaplex or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Olaplex and Redken
- **Competitive set**: Hair mask brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Olaplex Share of Search**: 17.6%
- **Redken Share of Search**: 9.6%

## Which is more popular in search, Olaplex or Redken?

- In August 2026, Olaplex had more branded searches than Redken among hair mask brands worldwide. Olaplex was estimated to have 550K branded searches compared to Redken’s 301K, and held a 17.6% Share of Search versus Redken’s 9.6%.
- Olaplex was ahead of Redken in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among hair mask brands worldwide moved from 23% to 17.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Redken’s estimated Share of Search among hair mask brands worldwide moved from 10.3% to 9.6%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for hair mask brands worldwide in August 2026?

- Olaplex’s estimated Share of Search among hair mask brands worldwide has lost ground for 3 months in a row, from 22.3% to 17.6% in August 2026.

## Month by month

| Month | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | Redken estimated searches | Redken Share of Search | Redken rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 23% | 2 | 301K | 10.3% | 4 |
| Nov 2025 | 823K | 20.7% | 2 | 368K | 9.2% | 4 |
| Dec 2025 | 823K | 23% | 2 | 368K | 10.3% | 4 |
| Jan 2026 | 673K | 20.3% | 2 | 368K | 11.1% | 4 |
| Feb 2026 | 550K | 20.2% | 2 | 301K | 11.1% | 4 |
| Mar 2026 | 673K | 20.3% | 2 | 368K | 11.1% | 4 |
| Apr 2026 | 673K | 23.7% | 2 | 301K | 10.6% | 4 |
| May 2026 | 673K | 22.3% | 2 | 301K | 10% | 4 |
| Jun 2026 | 550K | 20.2% | 2 | 301K | 11.1% | 4 |
| Jul 2026 | 550K | 18% | 2 | 301K | 9.9% | 4 |
| Aug 2026 | 550K | 17.6% | 2 | 301K | 9.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Olaplex’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Olaplex**: Measured on the search term “olaplex”.
- **Redken**: Measured on the search term “redken”.

- [Olaplex profile](/demand/global-en/brands/olaplex)
- [Redken profile](/demand/global-en/brands/redken)
- [All hair mask brands worldwide](/demand/global-en/categories/hair-mask-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Olaplex or Redken?

In August 2026, Olaplex had more branded searches than Redken among hair mask brands worldwide. Olaplex was estimated to have 550K branded searches compared to Redken’s 301K, and held a 17.6% Share of Search versus Redken’s 9.6%.

## Cite this page

Brandwave. "Olaplex vs Redken: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/olaplex-vs-redken

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/olaplex-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.