--- title: "Olaplex vs Pantene: Which is searched more?" description: "Is Olaplex or Pantene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/olaplex-vs-pantene" publisher: "Brandwave" --- # Olaplex vs Pantene: Which is searched more? Is Olaplex or Pantene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Olaplex and Pantene - **Competitive set**: Conditioner brands - **Market**: Global - **Month measured**: Sep 2026 - **Olaplex Share of Search**: 24.9% - **Pantene Share of Search**: 11.1% ## Is Olaplex or Pantene more popular in search? - In September 2026, Olaplex had more branded searches than Pantene among conditioner brands worldwide. Olaplex had about 550,000 branded searches, while Pantene had 246,000. Olaplex made up 24.9% of all conditioner brand searches we track, and Pantene accounted for 11.1%. - Olaplex was ahead of Pantene in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Olaplex’s share of searches among conditioner brands worldwide moved from 28.3% to 24.9%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Pantene’s share of searches among conditioner brands worldwide moved from 10.3% to 11.1%, and its estimated monthly branded searches held steady at 246K. ## Top conditioner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pantene did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | L'Oréal Paris | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Olaplex | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Garnier | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Aussie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about conditioner brands - Asked ChatGPT "Which conditioner brand should I buy?": 1. L'Oréal Paris, 2. Redken, 3. Olaplex - Asked ChatGPT "What are the best conditioner brands?": 1. Redken, 2. Olaplex, 3. L'Oréal Paris - Asked ChatGPT "What's the best conditioner brand for dry hair?": 1. Redken, 2. OGX - Searched Google, AI Overview "best conditioner": 1. OGX - Searched Google, AI Overview "conditioner for dry hair": 1. Garnier, 2. Aussie Not named in any answer: Herbal Essences and Pantene. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for conditioner brands worldwide in September 2026? - In September 2026, Olaplex overtook Garnier to become the leader among conditioner brands worldwide, with 24.9% of the searches. ## Month by month | Month | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | Pantene estimated searches | Pantene Share of Search | Pantene rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 28.3% | 1 | 246K | 10.3% | 6 | | Nov 2025 | 823K | 32.8% | 1 | 246K | 9.8% | 6 | | Dec 2025 | 823K | 32.8% | 1 | 246K | 9.8% | 6 | | Jan 2026 | 673K | 27.7% | 1 | 246K | 10.1% | 6 | | Feb 2026 | 550K | 26% | 1 | 246K | 11.6% | 6 | | Mar 2026 | 673K | 26.7% | 1 | 246K | 9.8% | 6 | | Apr 2026 | 673K | 28.8% | 1 | 246K | 10.5% | 6 | | May 2026 | 673K | 28.8% | 1 | 246K | 10.5% | 6 | | Jun 2026 | 550K | 24.2% | 2 | 246K | 10.8% | 6 | | Jul 2026 | 550K | 24.2% | 2 | 246K | 10.8% | 6 | | Aug 2026 | 550K | 24.2% | 2 | 246K | 10.8% | 6 | | Sep 2026 | 550K | 24.9% | 1 | 246K | 11.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Olaplex’s and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Olaplex**: Measured on the search term “olaplex”. - **Pantene**: Measured on the search term “pantene”. - [Olaplex profile](/demand/global-en/brands/olaplex) - [Pantene profile](/demand/global-en/brands/pantene) - [All conditioner brands worldwide](/demand/global-en/categories/conditioner-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Olaplex or Pantene more popular in search? In September 2026, Olaplex had more branded searches than Pantene among conditioner brands worldwide. Olaplex had about 550,000 branded searches, while Pantene had 246,000. Olaplex made up 24.9% of all conditioner brand searches we track, and Pantene accounted for 11.1%. ## Cite this page Brandwave. "Olaplex vs Pantene: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/olaplex-vs-pantene This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/olaplex-vs-pantene. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.