---
title: "Okuma vs Ugly Stik: Which is searched more?"
description: "Is Okuma or Ugly Stik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/okuma-vs-ugly-stik"
publisher: "Brandwave"
---

# Okuma vs Ugly Stik: Which is searched more?

Is Okuma or Ugly Stik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Okuma and Ugly Stik
- **Competitive set**: Fishing tackle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Okuma Share of Search**: 7.6%
- **Ugly Stik Share of Search**: 6.2%

## Is Okuma or Ugly Stik more popular in search?

- In September 2026, Okuma had more branded searches than Ugly Stik among fishing tackle brands worldwide. Okuma had about 60,500 branded searches, while Ugly Stik had 49,500. Okuma made up 7.6% of all fishing tackle brand searches we track, and Ugly Stik accounted for 6.2%.
- The lead changed hands 2 times in the 12 months ending September 2026: Ugly Stik took it in April 2026, Okuma took it in September 2026.
- Across the 12 months ending September 2026, Okuma’s share of searches among fishing tackle brands worldwide moved from 7.1% to 7.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for fishing tackle brands worldwide in September 2026?

- In September 2026, Okuma overtook Rapala and Ugly Stik to rank 5th among fishing tackle brands worldwide, with 7.6% of the searches.
- In September 2026, Ugly Stik lost share of searches among fishing tackle brands worldwide, from 8.6% to 6.2%.

## Month by month

| Month | Okuma estimated searches | Okuma Share of Search | Okuma rank | Ugly Stik estimated searches | Ugly Stik Share of Search | Ugly Stik rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 7.1% | 5 | 40.5K | 4.7% | 7 |
| Nov 2025 | 60.5K | 7.3% | 5 | 33.1K | 4% | 8 |
| Dec 2025 | 60.5K | 7.7% | 5 | 40.5K | 5.2% | 7 |
| Jan 2026 | 60.5K | 8% | 5 | 33.1K | 4.4% | 8 |
| Feb 2026 | 60.5K | 8.3% | 4 | 33.1K | 4.5% | 7 |
| Mar 2026 | 60.5K | 7.5% | 5 | 49.5K | 6.2% | 7 |
| Apr 2026 | 60.5K | 6.5% | 6 | 90.5K | 9.7% | 4 |
| May 2026 | 60.5K | 6.5% | 7 | 90.5K | 9.8% | 4 |
| Jun 2026 | 60.5K | 6.6% | 7 | 90.5K | 9.9% | 4 |
| Jul 2026 | 60.5K | 6.9% | 7 | 74K | 8.5% | 6 |
| Aug 2026 | 60.5K | 7.1% | 7 | 74K | 8.6% | 6 |
| Sep 2026 | 60.5K | 7.6% | 5 | 49.5K | 6.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Okuma’s and Ugly Stik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Okuma**: Measured on the search term “okuma”.
- **Ugly Stik**: Measured on the search term “ugly stik”.

- [Okuma profile](/demand/global-en/brands/okuma)
- [Ugly Stik profile](/demand/global-en/brands/ugly-stik)
- [All fishing tackle brands worldwide](/demand/global-en/categories/fishing-tackle-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Okuma or Ugly Stik more popular in search?

In September 2026, Okuma had more branded searches than Ugly Stik among fishing tackle brands worldwide. Okuma had about 60,500 branded searches, while Ugly Stik had 49,500. Okuma made up 7.6% of all fishing tackle brand searches we track, and Ugly Stik accounted for 6.2%.

## Cite this page

Brandwave. "Okuma vs Ugly Stik: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/okuma-vs-ugly-stik

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/okuma-vs-ugly-stik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.