--- title: "Okuma vs St. Croix: Which is searched more?" description: "Is Okuma or St. Croix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing rod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/okuma-vs-st-croix-rods" publisher: "Brandwave" --- # Okuma vs St. Croix: Which is searched more? Is Okuma or St. Croix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing rod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Okuma and St. Croix - **Competitive set**: Fishing rod brands - **Market**: Global - **Month measured**: Sep 2026 - **Okuma Share of Search**: 13.7% - **St. Croix Share of Search**: 6.2% ## Is Okuma or St. Croix more popular in search? - In September 2026, Okuma had more branded searches than St. Croix among fishing rod brands worldwide. Okuma had about 60,500 branded searches, while St. Croix had 27,100. Okuma made up 13.7% of all fishing rod brand searches we track, and St. Croix accounted for 6.2%. - Okuma was ahead of St. Croix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Okuma’s share of searches among fishing rod brands worldwide moved from 14.1% to 13.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, St. Croix’s share of searches among fishing rod brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches held steady at 27.1K. ## Top fishing rod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, St. Croix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Okuma did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ugly Stik | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Daiwa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Shimano Fishing | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | St. Croix | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Penn | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Abu Garcia | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Fenwick | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | G. Loomis | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Okuma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fishing rod brands - Asked ChatGPT "Which fishing rod brand should I buy?": 1. Ugly Stik, 2. Daiwa, 3. Penn - Asked ChatGPT "What are the best fishing rod brands?": 1. Shimano Fishing, 2. Daiwa, 3. St. Croix, 4. G. Loomis, 5. Ugly Stik, 6. Penn, 7. Fenwick, 8. Abu Garcia - Asked ChatGPT "What's the best fishing rod brand for bass fishing?": 1. St. Croix, 2. Shimano Fishing, 3. Daiwa, 4. Ugly Stik - Searched Google, AI Overview "fishing rod brands": 1. Ugly Stik, 2. Shimano Fishing, 3. Fenwick, 4. Daiwa, 5. Penn, 6. St. Croix, 7. G. Loomis - Searched Google, AI Overview "best fishing rod": 1. Abu Garcia, 2. Ugly Stik, 3. St. Croix Not named in any answer: Okuma. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fishing rod brands worldwide in September 2026? - In September 2026, Okuma overtook Ugly Stik to rank 4th among fishing rod brands worldwide, with 13.7% of the searches. - In September 2026, St. Croix lost share of searches among fishing rod brands worldwide, from 6.8% to 6.2%. ## Month by month | Month | Okuma estimated searches | Okuma Share of Search | Okuma rank | St. Croix estimated searches | St. Croix Share of Search | St. Croix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 14.1% | 4 | 27.1K | 6.3% | 6 | | Nov 2025 | 60.5K | 14.9% | 4 | 27.1K | 6.7% | 6 | | Dec 2025 | 60.5K | 14.3% | 4 | 27.1K | 6.4% | 6 | | Jan 2026 | 60.5K | 14.7% | 4 | 27.1K | 6.6% | 6 | | Feb 2026 | 60.5K | 15.4% | 3 | 27.1K | 6.9% | 6 | | Mar 2026 | 60.5K | 13.1% | 4 | 40.5K | 8.8% | 6 | | Apr 2026 | 60.5K | 11.2% | 5 | 49.5K | 9.2% | 6 | | May 2026 | 60.5K | 10.6% | 5 | 49.5K | 8.7% | 6 | | Jun 2026 | 60.5K | 10.8% | 5 | 49.5K | 8.9% | 6 | | Jul 2026 | 60.5K | 11.8% | 5 | 40.5K | 7.9% | 6 | | Aug 2026 | 60.5K | 12.4% | 5 | 33.1K | 6.8% | 6 | | Sep 2026 | 60.5K | 13.7% | 4 | 27.1K | 6.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Okuma’s and St. Croix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Okuma**: Measured on the search term “okuma”. - **St. Croix**: Measured on the search term “st croix rods”. - [Okuma profile](/demand/global-en/brands/okuma) - [St. Croix profile](/demand/global-en/brands/st-croix-rods) - [All fishing rod brands worldwide](/demand/global-en/categories/fishing-rod-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Okuma or St. Croix more popular in search? In September 2026, Okuma had more branded searches than St. Croix among fishing rod brands worldwide. Okuma had about 60,500 branded searches, while St. Croix had 27,100. Okuma made up 13.7% of all fishing rod brand searches we track, and St. Croix accounted for 6.2%. ## Cite this page Brandwave. "Okuma vs St. Croix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/okuma-vs-st-croix-rods This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/okuma-vs-st-croix-rods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.