---
title: "Okta vs Supabase: Which is more popular by branded search?"
description: "Which is more popular in search, Okta or Supabase? Compare estimated monthly branded-search demand and Share of Search inside the Identity providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/okta-vs-supabase"
publisher: "Brandwave"
---

# Okta vs Supabase: Which is more popular by branded search?

Which is more popular in search, Okta or Supabase? Compare estimated monthly branded-search demand and Share of Search inside the Identity providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Okta and Supabase
- **Competitive set**: Identity providers
- **Market**: Global
- **Month measured**: Aug 2026
- **Okta Share of Search**: 25.8%
- **Supabase Share of Search**: 70%

## Which is more popular in search, Okta or Supabase?

- In August 2026, Supabase had more branded searches than Okta among identity providers worldwide. Supabase was estimated to have 1.9M branded searches compared to Okta’s 683K, and held a 70% Share of Search versus Okta’s 25.8%.
- Supabase was ahead of Okta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide moved from 40.9% to 25.8%, and its estimated monthly branded searches moved from 684K to 683K.
- Across the 11 months ending August 2026, Supabase’s estimated Share of Search among identity providers worldwide moved from 49.7% to 70%, and its estimated monthly branded searches moved from 832K to 1.9M.

## How did search popularity change for identity providers worldwide in August 2026?

- Estimated monthly branded searches for Supabase worldwide rose 122.5% over 11 measured months, from 832K to 1.9M in August 2026.

## Month by month

| Month | Okta estimated searches | Okta Share of Search | Okta rank | Supabase estimated searches | Supabase Share of Search | Supabase rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 684K | 40.9% | 2 | 832K | 49.7% | 1 |
| Nov 2025 | 683K | 37.3% | 2 | 1M | 55.1% | 1 |
| Dec 2025 | 682K | 37.7% | 2 | 1M | 55.8% | 1 |
| Jan 2026 | 685K | 33.3% | 2 | 1.2M | 59.9% | 1 |
| Feb 2026 | 684K | 33.3% | 2 | 1.2M | 60% | 1 |
| Mar 2026 | 843K | 29.7% | 2 | 1.8M | 65.2% | 1 |
| Apr 2026 | 686K | 25.6% | 2 | 1.8M | 69.1% | 1 |
| May 2026 | 686K | 25.8% | 2 | 1.9M | 69.6% | 1 |
| Jun 2026 | 685K | 25.8% | 2 | 1.9M | 69.7% | 1 |
| Jul 2026 | 683K | 25.8% | 2 | 1.9M | 69.9% | 1 |
| Aug 2026 | 683K | 25.8% | 2 | 1.9M | 70% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Okta’s and Supabase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.
- **Supabase**: Measured on the search terms “database supabase”, “supabase”, “supabase app”, “supabase com”, “supabase database”, “supabase postgres” and “supabase software”, summed into one figure.

- [Okta profile](/demand/global-en/brands/okta)
- [Supabase profile](/demand/global-en/brands/supabase)
- [All identity providers worldwide](/demand/global-en/categories/identity-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Okta or Supabase?

In August 2026, Supabase had more branded searches than Okta among identity providers worldwide. Supabase was estimated to have 1.9M branded searches compared to Okta’s 683K, and held a 70% Share of Search versus Okta’s 25.8%.

## Cite this page

Brandwave. "Okta vs Supabase: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/okta-vs-supabase

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/okta-vs-supabase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.