--- title: "Okta vs Stytch: Which is searched more?" description: "Is Okta or Stytch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/okta-vs-stytch" publisher: "Brandwave" --- # Okta vs Stytch: Which is searched more? Is Okta or Stytch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Okta and Stytch - **Competitive set**: Authentication platforms - **Market**: Global - **Month measured**: Sep 2026 - **Okta Share of Search**: 20.5% - **Stytch Share of Search**: 0.83% ## Is Okta or Stytch more popular in search? - In September 2026, Okta had more branded searches than Stytch among authentication platforms worldwide. Okta had about 673,000 branded searches, while Stytch had 27,300. Okta made up 20.5% of all authentication platform searches we track, and Stytch accounted for 0.83%. - Okta was ahead of Stytch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Okta’s share of searches among authentication platforms worldwide moved from 34.7% to 20.5%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Stytch’s share of searches among authentication platforms worldwide moved from 1.4% to 0.83%, and its estimated monthly branded searches moved from 27.4K to 27.3K. ## Top authentication platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stytch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Okta did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clerk | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Auth0 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Supabase | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Firebase Authentication | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | WorkOS | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Amazon Cognito | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Better Auth | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Stytch | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Okta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keycloak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frontegg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authentication platforms - Asked ChatGPT "Which authentication platform should I use?": 1. Clerk, 2. Auth0, 3. Supabase, 4. Amazon Cognito - Asked ChatGPT "What are the best authentication platforms?": 1. Clerk, 2. Auth0, 3. Supabase, 4. WorkOS, 5. Firebase Authentication, 6. Amazon Cognito, 7. Stytch, 8. Better Auth - Asked ChatGPT "What's the best authentication platform for user sign in?": 1. Clerk, 2. Auth0, 3. Supabase, 4. Firebase Authentication, 5. Better Auth - Searched Google, AI Overview "authentication software": 1. Auth0 - Searched Google, AI Overview "login platform": named none of the brands we track Not named in any answer: Okta, Keycloak and Frontegg. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for authentication platforms worldwide in September 2026? - In September 2026, Okta lost share of searches among authentication platforms worldwide, from 23.5% to 20.5%. ## Month by month | Month | Okta estimated searches | Okta Share of Search | Okta rank | Stytch estimated searches | Stytch Share of Search | Stytch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 34.7% | 2 | 27.4K | 1.4% | 8 | | Nov 2025 | 673K | 32.3% | 2 | 27.4K | 1.3% | 8 | | Dec 2025 | 673K | 32.8% | 2 | 22.5K | 1.1% | 8 | | Jan 2026 | 673K | 29.2% | 2 | 27.4K | 1.2% | 8 | | Feb 2026 | 673K | 29.4% | 2 | 27.4K | 1.2% | 7 | | Mar 2026 | 823K | 26.5% | 2 | 27.4K | 0.88% | 8 | | Apr 2026 | 673K | 23.2% | 2 | 27.4K | 0.94% | 7 | | May 2026 | 673K | 23.4% | 2 | 22.4K | 0.78% | 8 | | Jun 2026 | 673K | 23.4% | 2 | 27.3K | 0.95% | 7 | | Jul 2026 | 673K | 23.4% | 2 | 27.3K | 0.95% | 7 | | Aug 2026 | 673K | 23.5% | 2 | 27.3K | 0.95% | 7 | | Sep 2026 | 673K | 20.5% | 2 | 27.3K | 0.83% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Okta’s and Stytch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Okta**: Measured on the search term “okta”. - **Stytch**: Measured on the search terms “stytch”, “stytch app” and “stytch authentication”, summed into one figure. - [Okta profile](/demand/global-en/brands/okta) - [Stytch profile](/demand/global-en/brands/stytch) - [All authentication platforms worldwide](/demand/global-en/categories/authentication-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Okta or Stytch more popular in search? In September 2026, Okta had more branded searches than Stytch among authentication platforms worldwide. Okta had about 673,000 branded searches, while Stytch had 27,300. Okta made up 20.5% of all authentication platform searches we track, and Stytch accounted for 0.83%. ## Cite this page Brandwave. "Okta vs Stytch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/okta-vs-stytch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/okta-vs-stytch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.