---
title: "Okta vs SailPoint: Which is searched more?"
description: "Which is more popular in search, Okta or SailPoint? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/okta-vs-sailpoint"
publisher: "Brandwave"
---

# Okta vs SailPoint: Which is searched more?

Which is more popular in search, Okta or SailPoint? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Okta and SailPoint
- **Competitive set**: Identity governance platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Okta Share of Search**: 87.4%
- **SailPoint Share of Search**: 7.7%

## Which is more popular in search, Okta or SailPoint?

- In August 2026, Okta had more branded searches than SailPoint among identity governance platforms worldwide. Okta was estimated to have 683K branded searches compared to SailPoint’s 60.5K, and held an 87.4% Share of Search versus SailPoint’s 7.7%.
- Okta was ahead of SailPoint in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity governance platforms worldwide moved from 87.5% to 87.4%, and its estimated monthly branded searches moved from 684K to 683K.
- Across the 11 months ending August 2026, SailPoint’s estimated Share of Search among identity governance platforms worldwide held steady at 7.7%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for identity governance platforms worldwide in August 2026?

Neither Okta nor SailPoint moved beyond provider rounding among identity governance platforms in Aug 2026.

## Month by month

| Month | Okta estimated searches | Okta Share of Search | Okta rank | SailPoint estimated searches | SailPoint Share of Search | SailPoint rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 684K | 87.5% | 1 | 60.5K | 7.7% | 2 |
| Nov 2025 | 683K | 89.5% | 1 | 49.5K | 6.5% | 2 |
| Dec 2025 | 682K | 88.9% | 1 | 49.5K | 6.5% | 2 |
| Jan 2026 | 685K | 87.5% | 1 | 60.5K | 7.7% | 2 |
| Feb 2026 | 684K | 87.5% | 1 | 60.5K | 7.7% | 2 |
| Mar 2026 | 843K | 89.6% | 1 | 60.5K | 6.4% | 2 |
| Apr 2026 | 686K | 87.5% | 1 | 60.5K | 7.7% | 2 |
| May 2026 | 686K | 87.5% | 1 | 60.5K | 7.7% | 2 |
| Jun 2026 | 685K | 87.5% | 1 | 60.5K | 7.7% | 2 |
| Jul 2026 | 683K | 87.4% | 1 | 60.5K | 7.7% | 2 |
| Aug 2026 | 683K | 87.4% | 1 | 60.5K | 7.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Okta’s and SailPoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.
- **SailPoint**: Measured on the search term “sailpoint”.

- [Okta profile](/demand/global-en/brands/okta)
- [SailPoint profile](/demand/global-en/brands/sailpoint)
- [All identity governance platforms worldwide](/demand/global-en/categories/identity-governance-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Okta or SailPoint?

In August 2026, Okta had more branded searches than SailPoint among identity governance platforms worldwide. Okta was estimated to have 683K branded searches compared to SailPoint’s 60.5K, and held an 87.4% Share of Search versus SailPoint’s 7.7%.

## Cite this page

Brandwave. "Okta vs SailPoint: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/okta-vs-sailpoint

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/okta-vs-sailpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.